b"1990 MRCA Survey(Continuedfrompagel) The profile oftheindustry;contractors'anddifferentiations between contractorsthe the contractors respondingin was very consistent with the 1989 surveymanufacturers' expectations ofeyesof the roof owner.An increased one another; with respect to the typeroofmg businesstraining,guarantees;standard-setting;commitment on the part of the roofing of 'meyofperceived management skills of roofingcontractor to the manufacturer/ contractor are engaged in, agecompany, union status,roofingmaterialusageandcontractors; and the availability ofrelationshipwouldhavetoprovidethe qualified purchasing channels.Onlabor inroofingcontractorswiththeabilityto the average, thethe workforce. contractorrespondentsweresomewhatdifferentiatethemselvesbasedontheir larger in total assets, total sales and totalCompetitiveforceswithintheroofingtradeskillsratherthanthepriceand employees than the respondents to the 1989contractors market, particularly with theguarantee of the system they bid. survey.The manufacturers responding tointroduction of single-ply systems, have the questionnaires and participating in thecreated a dichotomy where contractorsIt andwas evident within the study that a certain interviews encompassed a wide range ofmanufacturers have high expectations ofdegree of relationship-building between material types and a diverse group withone another, but demonstrate a reluctanceroofing contractors and manufacturers has respect to sales volume.The surveys ofto make further commitments to each other.been achieved as a result of the market roofing contractors indicated that, althoughContractors and manufacturers agree thatforcesin place.Whethertheindustry there are many manufacturers serving thethere is room for improvement in contractordevelops to more exclusive arrangements roofing industry, there are still only a fewtechnical training, availability ofbetweenmanufacturersandroofing qualified withsignificantmarketshareineachlaborandincontractormanagement,contractors, or develops even further to a materialtype.ForEPDM,BURandfinancial and marketing skills.The studyfranchise or vertically integrated stage, was Modified Bitumen, 75%or more of theindicatedthatmanufacturerscouldbenot clearly evident in the study.What is respondent market share was held by 2, 3resources to the roofing contractortheseimportant is that the industry is presently in thoseof and 4 manufacturers, respectively.Ofareas,buttheeconomicrealityisthatfunctioning irrationally as a resulta lack manufacturerswithsignificantmarketmanufacturers will not expend significantof willingness of industry participants to share, satisfaction ratings were positiveresources to provide additional services tocommitmoreresourcesorriskless anddidnotvarysignificantlybetweenthe roofing contractor withoutincreasedindependence with one another.It is true an manufacturers.commitment by the roofing contractor andthattherearecostsandbenefitstoall the perceivedreturn on investmentthatindustryparticipantsindevelopingthe .Jn the study, the manufacturer/contractorsuch a commitment would yield. From thecontractor/manufacturerrelationship :elatioriship present in the current marketroofingcontractor'sviewpoint,further, and only when both parties invest environmentwascomparedtoothermanufacturers' extended guarantees andin that commitment will the critical issues industries, to gain insights as to what thetheperceivedlowbarrierstoreceivingof labor availability, training, and overfuture may hold for roofing contractors.approvedapplicatorstatushaveerasedcapacity be adequately addressed. Issues addressed included over-capacity in MRCACAMPAIGN91 Raise MRCA's ranks by recruiting new members and attend the1991 Annual Convention on us!!! RAISING- Recruit 2 new members and your (one individual only) registration for MRCA's 42nd Annual Convention, to be held Sept. 29 - Oct. 2, 1991 in Indianapolis, is FREE!!! Plus, your new members will receive halftheir off registration! THE ROOFRecruit 1 new member and receive halfYOUR registration. And your off new member receives halfhis registration!!! MEMBERSHIPoff Remember: From October '90 to Convention '91, any member who recruits CAMPAIGN '91at least 1 new member is eligible to participatea drawing for 2 round-trip in USAir tickets to Hyatt on Hilton Head Island, South Carolina, with hotel accommodations for 4 days and 3 nights! Also, the winner will receive $300 spending money. MRheadquarters will take caremaintaining records CAof for both your discount registration and drawing eligibility. Each time you recruit a new member, your name goes in the pot! Pages"