b"MRCA Introduces Another Membership Benefit at Convention TheSan Antonio conventionofferedpicture in your customer's mind, each timewhich is most convenient for you - about the perfect opportunity for the unveiling ofhe picks the publication up, of who youra month before the first mailing, and the MRCA'slatestmembershipbenefit:acompanyis andhowitoperates.Andlist will be maintained for your company marketing newsletterprogram.when your customerpassesthe newsletteralone.As each issue ofWatch rolls Roof on to his business associates, the word - around,we'lleither print and shipthe The idea was talked about earlier this year,and the picture - spreads.labels to you for mailing, or affix them to and though it sparkedthenewsletters for someinterest,ityouandmailthem experiencedafewfromhere. roadblocks,andhadThe idea was talked about earlier thisyear,and though it to be put on the backFurthermore,if you burner for awhile. Butsparked some interest, it experienced a few roadblocks, andlack the time to even now that it has beenhad to be putthe back burner for awhile. Butthat it hasbegincreatinga onnow officially introduced,been officially introduced, and sports a new name, the ball ismailing list, we can andsportsanewfind one for you.We name,thebal1isrolling behind this new marketing tool.haveaccessto rolling behindnew thisbusinessfrom all lists marketingtool.over the country, and canproducealist nameRoofit The newisWatch,andoffersThe quarterly schedule makes it easy forwhich will be yours alone.Just give us a you the chance to increase your company'syou to prepare your back page and yourcan, and we']] go to work for you. customer list and sales.How?Wen, as amailing list before each issue arrives.To quarterly newsletter,its first three pageswhom should you sendWatch?AIA,Afraidthe competition a program of Roofofthis ,are filled with infonnation ofCSI and BOMA members in your localkind might create in your area?Don't be. value to your ustomf:rs in the roofing industry.area;themaintenance staffsforschoolsAt the MRCAll be tracking the office, we'andother governmentbuildings;everynewsletter'scirculationin eachmarket The unique part of the newsletter - thebusiness withorbanks,area,and webeoperating on afirst 50more employees;'11 part which makes it the most valuable torealestatefirms,CPandinsurancecome, first serve basis.Ifget interest As,we your marketingprogram- is itsbackcompanies; your past customers; and thefromtwo participating companies in one page.It isYou can use the spacebusiness contactsyouhavemademostarea, we'll put the second company on a YOURS. for advertising, including a coupon (give recently.Make sure that copies go to thewaitinglist.Whenwehaveenough ALWAYSprofile a recently awayswork); topeople in each company who need to knowparticipants, we'll produce a second issue, completed job; to feature an employee ofwho you are.completely different from yours. the month;explain a successful technique to your company uses; orintroduce yourself,MRCA headquarters can even saveyouLook for moreinformation on the Roof to your company andyour staff,completethetimeit takesto get amailinglistWatchmarketingnewsletterprogramto with photos.together.We have the database to enterarrive in the mail soon! andmaintainyourmailing list foryou. This back page area sets your newsletterSimply send us the names - in the form apart from your competition.It creates a Harlan Hanson is Back in the Saddle, (Conlinued From Page 1) The help you, the members of MRCA, will receive on stayingMR.CA, for there is strength in numbers.With the government current with these subjects as well as information you obtain fromgetting more and more involved in our industry with regulations, our Technical and Research Committee is well worth the cost ofwe sure need an the help we can get. membership.Plus, when youattend our conventions,thereis I want all members to feel free to call me at anytime ifhave nuch to learn fromthe programs and visiting with your fellowyou a suggestion ororwe might roofingcontractors.commenta problem you may have that be able to assist you with.With your help I hope to make this Iwouldlikeeveryoneto encourageyour competitorsto joinanother good year for the MRCA Page 7"