b'p_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ rog_ra_m 3 p.m. - 4:30 p.m.General Sessions"This workshop has been designed Convention Centerto improve your communication North Banquet Hallskills.On our agenda, we\'ll discuss: Why needs are so important; Using 3 p.m.Modified Bitumen Lapyour communication style to your Separation/Surface Degradationadvantage; Subconscious factors Dr. Rene Dupuisthat influence others; How to be Structural Research Inc.more persuasive; The importance of Robert A. LaCosseListening; What is your listening MRCA Consultantability?; Twelve steps to better Clifford Johnsonlistening; Non-verbal skills can shout MRCA Second Vice Presidentfor you; and Follow-thru:The "Modified bitumen roof membranesDoctrine of completed work." are presently in wide use.Following field investigations of a number of6:30 p.m.Supplier Sponsored Hospitality installations and review of data andMarriottRivercenter reports submitted by roofing contractors, a number of concerns*Tuesday, October 9, 1990 have been identified.These include: Lap seam performance, effects of ponded water, flashing attachments8 a.m. - 5 p.m.Registration Open and surface glazing.These areConvention Center some of the important technical8 a.m. - 12:30 p.m.Trade Show Open items that will be presented andOutside Demonstrations discussed during this session." Convention Center 4 p.m.Effective Marketing for the Professional Roofing Contractor8 a.m. -12:30 p.m.Manufacturers\' Technical JamesT.KnightSessions MRCA Executive DirectorTrade Show Floor "If there is one thing recentBooths 255, 257, 354 & 356 industry analysis have clearly pointed out it is that roofing11 a.m. - 12:30 p.m.Tex-Mex Catered Lunch contractors today faceUse "Admit tickets" mounting competition.While a(One needed for each station) primary reason may stem from theTrade Show Floor seemingly "easy-to-apply" materials which have given rise to a new12:15 p.m. - 5:30 p.m.General Sessions breed of inexperienced contrac~ rsConvention Center claiming to be experts, so too hasNorth Banquet Hall been the fact that professional12:15 p.m.Membership Meeting roofing contractors have been slowElection of to promote their expertise andOfficers & Directors service.This session will explore the12:30 p.m.MRCA Member Round Table -ins and outs of effective marketing."Focus on Labor 4:30 p.m. - 5:30 p.m.Speaker PresentationConvention Center Mission Room North Banquet HallBusiness Management Committee "With the start of this new decade, Bruce Witwerlabor has become a primary concern "When Somebody Talks, Is Anybodywith contractors.The roofing Listening?"industry has targeted the labor shortage problem with committees, articles, and training programs. 16CATCH A RISING STAR -'