MIDWEST ROOFER Midwest Roofing Contractors Association Disclaimer: The opinions and positions stated in articles published herein are those of the authors and not, by the fact of publication, necessarily those of MRCA. MRCA does not endorse roofing products or systems and shall not be deemed by anything herein to have recommended the use or non-use of any particular roofing system. Find us on MRCA Headquarters 7250 Poe Ave. Ste. 410 | Dayton, OH 45414 Phone: 800.497.6722 | Fax: 937.278.0317 www.mrca.org 2025 MRCA Leadership Directory Officers/Executive Committee President Laurie Moore Kreiling Roofing Co First Vice President Foundation President Bill Seibert Fisher Roofing of Kearney Second Vice President/Treasurer Chris Daly Kaw Roofing & Sheet Metal Inc. Secretary Ryan Petrick Ridgeworth Roofing Co Inc Immediate Past President Chairman of the Board Robert Poutre Roof Tech, Inc. Directors Luke Haines Roofmasters Roofing & Sheet Metal Co. Don House BL Dalsin Roofing Chris Huntington AAA Roofing Michael Katrosh Queen City Roofing & Contracting Daniel Knickelbein Langer Roofing & Sheet Metal Miles Maddux Versatile Roofing, LLC Larry Marshall III L. Marshall Roofing & Sheet Metal Andrew Meade Meade Construction, Inc. Michael Miller Empire Roofing Co., Inc. Gil Morales CIM Roofing, Inc. Kevin Petersen Carlson Racine Roofing and Sheet Metal, Inc. Kellie Paasch Independent Roofing Co., Inc. Ian Rammel Damschroder Roofing, Inc. Casey Snead MRB Contractors Brett Tesson Tesson Roofing & Exteriors Matt Smith Fat Matt Roofing Council / Committee Chairs Advisory Council Chair Greg Bloom Beacon Building Products Signatory Contractors Council Chair Don House BL Dalsin Roofing T&R Chairman Randy Adams R Adams Roofing, Inc. Reserve Investment Chair Kurt Steinkuhler Wray Roofing CERTA Taskforce Chair James Ramser Highland Roofing Company, Inc. HAWT Taskforce Chair Fred Horner Advanced Industrial Roofing YCC Chair Rachel Garcia Malarkey Roofing Products Women in Roofing Chair Megan Malone Rackley Roofing Co., Inc. Legal Counsel Gary Auman Auman, Mahan & Furry Staff Megan Pope Executive Director & Foundation mpope@mrca.org Bob Pope HAWT Advisor bpope@mrca.org Rachel Pinkus Managing Director & MR Editor rpinkus@mrca.org Chrystal Beavers Account Manager cbeavers@mrca.org Morgan Arwood Membership Director marwood@mrca.org Joe Williams Graphic Designer jwilliams@mrca.org 2025 Vol 68 No 4 Contents Columns Presidents Message: Breaking Through Barriers in Schaumburg . . . . . . . . 4 Business Management: Are You Fueling Growth or Causing Burnout . . . 6-9 Cyber Security: Hard Hats and Hackers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-12 The Balance Trap: The Hidden Scripts Sabotaging Your Balance . . . . . . 14-16 MRCA 2025 Save the Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 MRCA Expo Detailed Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19-22 MRCA Expo App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 MRCA Expo Schedule at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25 YCC Welcome Party & MRCA Foundation Ball . . . . . . . . . . . . . . . . . . . . . . . 26-27 MRCA Conference & Expo Registration and Hotel information . . . . . . 28-29 MRCA Conference & Expo Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 FREE Expo Pass for Contractors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37-38 T&R: The Evolution of Modified Bitumen . . . . . . . . . . . . . . . . . . . . . . . . . . 32-35 Ad Index Certainteed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Provia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Roofers Coffee Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Advanced Architecural Sheet Metal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Auman Mahan + Furry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Roofing Contractor Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Certified Roof Torch Applicator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 MRCA Member Legal Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 ACT Metal Deck Supply.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Ameriprise Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Geocel Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Hanover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 GAF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Beeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 RK Hydro-Vac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Apollo Health Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Malarkey Roofing Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
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