MIDWEST ROOFER Midwest Roofing Contractors Association Disclaimer: The opinions and positions stated in articles published herein are those of the authors and not, by the fact of publication, necessarily those of MRCA. MRCA does not endorse roofing products or systems and shall not be deemed by anything herein to have recommended the use or non-use of any particular roofing system. Find us on MRCA Headquarters 7250 Poe Ave. Ste. 410 | Dayton, OH 45414 Phone: 800.497.6722 | Fax: 937.278.0317 www.mrca.org 2025 MRCA Leadership Directory Officers/Executive Committee President Bill Seibert Fisher Roofing of Kearney First Vice President Chris Daly Kaw Roofing & Sheet Metal Inc. Second Vice President/Treasurer Ryan Petrick Ridgeworth Roofing Co Inc Secretary Casey Snead MRB Contractors Immediate Past President Foundation President Laurie Moore Kreiling Roofing Co Directors HAWT Taskforce Chair Fred Horner Advanced Industrial Roofing Bryan Bossard AW Farrell Roofing Luke Haines Roofmasters Roofing & Sheet Metal Co. Tyler Lea MRB Contractors Chris Huntington AAA Roofing Michael Katrosh Queen City Roofing & Contracting Daniel Knickelbein Langer Roofing & Sheet Metal Dennis Wilkie Roofmasters Roofing & Sheet Metal Co. Larry Marshall III L. Marshall Roofing & Sheet Metal Michael Miller Empire Roofing Co., Inc. Gil Morales CIM Roofing, Inc. Kevin Petersen Carlson Racine Roofing and Sheet Metal, Inc. Kellie Paasch Independent Roofing Co., Inc. Ian Rammel Damschroder Roofing, Inc. Ken Sage Midland Engineering Brett Tesson Tesson Roofing & Exteriors Matt Smith Fat Matt Roofing Council / Committee Chairs Advisory Council Chair Greg Bloom QXO Signatory Contractors Council Chair Mark Langer Langer Roofing and Sheet Metal, Inc.. T&R Chairman Randy Adams R Adams Roofing, Inc. Reserve Investment Chair Kurt Steinkuhler Wray Roofing CERTA Taskforce Chair James Ramser Highland Roofing Company, Inc. YCC Chair Rachel Garcia Malarkey Roofing Products Women in Roofing Chair Megan Malone Rackley Roofing Co., Inc. Legal Counsel Gary Auman Auman, Mahan & Furry Staff Megan Pope Executive Director & Foundation mpope@mrca.org Bob Pope HAWT Advisor bpope@mrca.org Rachel Pinkus Managing Director & MR Editor rpinkus@mrca.org Chrystal Beavers Account Manager cbeavers@mrca.org Morgan Arwood Membership Director marwood@mrca.org Joe Williams Graphic Designer jwilliams@mrca.org 2025 Vol 68 No 5 Contents Columns Presidents Message: Breaking Through Barriers in Schaumburg . . . . . . . . 4 Business: Proven Roofing Strategy 3 Keys for Contractors Wanting to Scale Without Breaking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-8 Why Smart People Stay Stuck (And What It Really Takes to Change) . . . . . . 10-12 MRCA 75th Annual Conference & Expo Sponsors . . . . . . . . . . . . . . . . . . . . . . . . 18 2025 Elite Safety Award Winners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 McCawley Award Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21 Architectural Sheet Metal & Service Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Family Legacy Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 YCC Welcome Party & Service Project . . . . . . . . . . . . . . . . . . . . . . . . . . . 28-29, 33 MRCA Foundation Auction & Gwaltney Family Scholarship . . . . . . . . . 34-35 2026 Save the Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Naphis Safety Award Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 T&R: Hail Impact Testing of Modified Bitumen Roof Membranes . . 38-41 Ad Index Certainteed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Provia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Roofers Coffee Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Advanced Architecural Sheet Metal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Auman Mahan + Furry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Roofing Contractor Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 ACT Metal Deck Supply.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Ameriprise Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Geocel Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Beeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Certified Roof Torch Applicator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 MRCA Member Legal Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 GAF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Hanover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 RK Hydro-Vac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Apollo Health Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Malarkey Roofing Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
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