www.mrca.org  —  Midwest Roofer
11
POISED FOR A 
MODEST REBOUND
U.S. Gross Domestic Product 
(GDP) 
(Annual % Change)
2015: 2.9%
2016: 1.8%
2017: 2.5%
2018: 3.0%
2019: 2.5%
2020: -2.2% 
2021: 6.6%
2022: 2.5%
2023: 2.9% 
2024: 2.8%
* 2025: 1.7%
* 2026: 2.0%
A subdued economy will challenge 
business operations in 2026. 
Sources: World Bank; * = 
projections by Oxford Economics.
of capital equipment is being bought, I am seeing a 
lot of data center-related equipment in there,” said 
Conerly. “Data centers also require a lot of garden 
variety wiring, connectors, and plumbing for cooling.”
Every sector of the construction industry shares 
a common challenge: labor availability. Oxford 
Economics forecasts an unemployment rate of 4.4% 
and 4.3% at the end of 2025 and 2026, respectively. 
That’s not much higher than the 4.1% clocked at 
the end of 2024. Low unemployment, largely due to 
slowing growth in the nation’s working age population 
and aggressive immigration  policies, can result in 
rising labor costs.
Business confidence
For all business sectors, money and labor are not the 
only production factors on the rise. “The real problem 
is the world has become much more expensive in the 
last few years,” noted Basu. “Construction materials 
are more expensive. And of course there are tariffs 
on items like steel, aluminum, and copper.” 
Little wonder the high cost of doing business is top 
of mind for many operators. “As we head into 2026, 
the area of most concern for the construction industry 
is profit margin,” said Basu. “Many operators are 
simultaneously experiencing an increase in costs of 
delivering services while demand fades.”
Given the variety of business concerns, it’s little 
wonder many projects are being put on hold. “It’s 
hard to engage in cost savings when both materials 
and labor are becoming more expensive,” said 
Basu. “Too often, the pro formas don’t pencil out. 
Many companies are responding by not expanding 
their operations and trying to trim expenditures 
at the margins. They are focusing more on cash 
flow preservation by slowing hiring, and being less 
aggressive in leasing and purchasing equipment, 
particularly equipment impacted by tariff pricing.”
This generalized business hesitation is evidenced in 
the numbers.  “We look for business investment to 
increase by only 1.6% in 2026, after rising by 3% in 
2025 3.6% in 2024,” said Yaros. 
Looking ahead
As we enter the early months of 2026, economists 
suggest that companies in the construction industry 
watch these key economic indicators for an idea of 
how the year will turn out:
# Employment
“I would pay close attention to the unemployment 
rate,” said Yaros. An 
unexpected decline 
in employment would 
spur faster interest rate 
cuts as the Fed seeks 
to reinforce economic 
expansion.
# Consumer spending
“How is the consumer 
faring?” poses Basu. 
“Bear in mind that 
many low and middle 
income people are 
exhausted financially. 
Indebtedness 
and 
delinquencies 
are 
up for credit cards, 
mortgages and loans.” 
# Inflation
“If we get stubbornly 
high inflation, that 
will prevent further 
progress on interest 
rate,” said Basu.
Oxford Economics still 
expects the nation to 
avoid a recession, and 
the expected 2% GDP 
growth is right around 
the level economists 
peg as the nation’s 
“natural growth rate”—one that supports business 
activity, maintains full employment, and avoids 
triggering inflation. 
Perhaps of even greater importance, though, is a little 
heralded threat to productivity. “One thing that sort of 
permeates the whole economic picture right now is 
the nation’s low population growth rate,” said Conerly. 
“Immigration is down, due to Trump administration 
policy. The next generation entering their working 
years is about the same size as the retiring boomers, 
so there will be no net growth in the labor force.”
Responding to this trend, companies in the 
construction industry will look for ways to maximize 
their return on labor by increasing output per worker, 
noted Conerly. “The focus of businesses in 2026 will 
be increasing productivity—not by whipping people 
harder, but by providing them with better tools, better 
training, and better first-level managers.”
ECONOMIC FORECAST

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