b'Architectural sheet metalContinued from page 29a basic working knowledge of each product s cost onPhoto credit: hortonphotoincan installed basis. It does irreparableharmwhen anarchitect,engineer, constructionmanager orownercold-callsa manufacturerandasks;Can you give me a general budget for your product? andtheresponseisthe out-the-back-door cost to a distributor or installer. They are asking, What is the cost of your product installed on my building? D avid Landis is the S outheast manager of technical services andfieldinspectionsfor P etersen,which manufactures P AC- CLADmetal roof and wall panel systems.30 www.mrca.orgMidwest Roofer'