b'The Seven Deadly Business Sins by Sanford Kahn We are all sinners - at least inget a handleoncosts, be of return on your inves e cometm nt capitheiness sense. And, it is hardprice-driven, andgetthemarkettal,may w up losing both. bus youind not to be asiness sinner today.share,\'ll beat out theSanfordKahnisa Business bu you competiInourcurrentpell-mellstateoftion every time!TrendAnalystandProfessional e rushing about putting out currentSpeaker. For mor information on "businessfires itwou beFmanc:ially Stanring thehisplease contact ldprogramshim at beyond the capacity of mereOpportunities and Feeding the562/434-4694ore-mailsanmortals not to make one orProblemsford16@yahoo.com. moreoftheso-calledBecause business owners often business s have trouble focusing on more than ins. Knowledgeoftheseone con ,capital"RoofDirect cern they often putWatch" grea toproblemsutsevent business sinsin oldrather than p Marketing Newsletter ewpportuni Continuedpage 8 from willnot makeyouperfect,ting it towards n o ties. but can allowbe a Oldproblemskeepyou stagnant you tobetter business ma whereasnewopportunitiesarehave thename or departnager.right fornd canPlant Theseseven greatbusi potentialsgrowth a bringment (i.e. Attn:Engineer)? ness sins are:in much-needed revenue.@)If youhave a large number of mailers,considerstaggering Worsb.ipping High ProfitPlanning Your Businessyourmailings.Youmust MarginsFuture in an Economic Vacuumremember your limits to run or Ifmaximizeur profitD -to-day a itiesrun handlellsreceive. youyo mar ay ctiv ofningca you gins,you\'llalsomaxim youra business keepmanybusinessoumail them you or izeYo canrself, competition.Highprofitsmeano unaware of what\'s going onhave MRCA mail them for you. wners yourcompetitionw lower theirin the economy. T causes themYou will be billedfor postage, illhis ill costs just to beat you out. Ratherto react to changes instead of plan but it w not take away any of than havehighest profit margin,ning for them. S beyond they e ees\' time, which is theeeingourmploygo after market sharete forest will helpprosper in whatmoney also. ins ad.you will be aeconomy!@Youcancustomize theback turbulent l\\\'lispricing a Product orpageofthema Addyiler.our Uarketndbrief Service on What "The l Neglecting the Top Line (Sales)company\'s logo a aad. Will Bear"Unless your sales and reve If youhaveaccesstoco-op nue Pricing act or service onare growing, your bottom line willfunded advertising you can use produw t peo will pay will not giveeventuallyshrin Justb ng ait,if you choose, to help ha plek.ei cover you the market share you need togood money and production man thecostsagain- it\'syour stay competitive inFindager is notugh.must be achoice. business.eno You your niche, stay in ,p ce yourgood marketing manager to bringMRCA\'s objectiveistomake it andriproduct orthat will bring ininmorebusiness,referrals, andthis program as easy, inexpensive service more c e and customers.sales.and productive for you as possible. li nts Roof Watch is awsletter marketneUsing Cost-driven vs. Price Straying FromCoreing progr offered to any memYouram drivengBusinessber companythe MRCA. If you Pricin of Cost-driven is taking inyourDon\'tinto asiness that youhaven\'t used it I urge you to try it -allgobucosts andamargin onknow nothing about. It\'sishyou\'ll be glad you did! addingprofitfool to what youI. Price-driven is com branch o if your second busine Randy Fisher is Executive Vice selutss ing up with athat will caused \'t increase your salesfi President ofJohn J. priceoesn signi theCampbell your product or servicemove.cantly and add to your bottom line.Company in Memphis,Tenn. and to It\'s usually aprice,but withUnless you maintain artain ratea formermember of theMRCA lowercethatless competition.youBoard of. comesIfDirectors'