b'_ _ ws_ __ __ _ _ _ffiliateh JI_: - ~ MetalRoof\'"IDgAlliance Offers7\' Contractor Membership Package illembership Allowspany, contractors can tag withand free or low-cost manufacContractors to Reap Rewardsinformationon a localcableturer training. Nationalareto ofConsumerchannel (cable costsaddi "We\'re pleasedoffer contracA ss CampaigntionaltoMRAmembershiptors access to marketing programs wareneTheMetalRoofingAlliancecosts). Theial, with aotherwiseunavailable.Among commerc(MRA), aof members inproduction value ofother ben contractors without coalition$200,000,efits, themetalroofingindustry,haswas extensively researched andlarge a rtising budgets finally dveintroduceda newmembershiphas receiveda very positivehaveanopportunitytoreach option specifically designed forreceptionamongconsumerprospective customers with a high contractors.testing groups.impact, quality commercial," said "Thisipis an FutureMRAtrainingpro Black. "Plus,contractors membersh optionmember extraordinary opportunity for con grams to provide contractorswill be supported byfirst orgathe tractorstocapitalizeonourwithinformationregardingnizationto dedicatedaggressively residential nationalconsumermarketingmarketing and selling residen growing themetal roofcampaignthatkicksoffthistial metal roofing, new prod ing market." spring," said Tom Black, execu ucts,installationtechniques MRAContinued on page 15 tive director for MRA. "The is confident of consumer demand for contractors tojoin our pro 1999 Affiliate Calendar gram." Contractor membership pack May 24-27 - "Build USA", Los Angeles ages are offered at aof $600June 14-16 - "WSRCA 25th Anniversary Convention & Trade Show", rate per year and provide contractors(Western States Roofing Contractors Assoc.) L Vegas. Info:/ 725-as800with the following:0333. e T use of the MRA logo inJune 24-27 - "CS! Convention and Exhibit" (Construction Specificahe advertisementsandpromo tionstute),Angeles. Info: 703/ 684-0300. Insti Los tions.July 29-31 - "FRSA Conv. &fxpo"(Florida Roofing, Sheet Metal Trade e The MRA kit which includes&Cond. Cont. Assoc.) Orlando, Fla. In :/ 671-3772. Airfo 407jobsigns,postcardmailers,Sept. 12-17 - "lntn\'I Cont. Of Building Officials and lntn\'I Code Expo" flyers for promotions, bumper(Tradeshow sponsoredby ICBO,BOCA, SBCCI)St.Louis.Info: stickersandcamera-ready800/423-6587. advertisements, each of whichSept. 15-16 - " (Facilities Management andExpo) FMME"Maintenance can be personalized to includeCincinnati. Info: 770/279-4392. specific information about theOct. 20-22 - "PFE" (P & Facilities Expo) Atlanta.770/279-lantInfo: contractor\'s business.4388. e lnclusion in aser Oct. 27 -MRCA Foun Annual Golf T ,Creeklf referraldationournament DeerGovice in conjunction with roof Course, 7000 W. 1 Overland Park,. 33rd,Kaning manufacturers that will pOct. 28-29 - "MRCA 50th Annual Convention & Trade Show", Kansas rovide contractorsleads toCity, Mo. Info: 800/497-6722. with consumers in their area who areinterestedinresidential metal roo g. fin Aof the al iance\'s national copyI 30-second television commercialwhich,withassistance from acable com-local 12'