b'Doing Business in the New Millennium or Perspectives on Who Moved My Cheese? By James T. Knight,Executive Director MRCA The year!ut the thing that eachof us pursuesy elfit,all,have 2000 Talk abo some ours forand aboveyou thing that seemed along waybecausewebelieveitmakesusto embrace itnoccurs. verywhe it awayeven up to amonths agoh When we get itbecomeOne way we can doiscom.fewappy.wesoto aboutit.weto - Despite all the talkY2K. Butattached toIflose it, or it\'s takenmit"never stop learning." You can here itAlthough I\'m writing thisaway, it can be traumatic.do that in ariety of ways to be sure. is.vamonth\'s article in October, by n Every company wants to surviveReading e rysue of the Midwest ow,ve iswhen you are reading it, the new mil and to remain c titive, but it\'sRoofer is ato start. Simiompe good place lenniumalready upon us.important to recogn that thelarly,if you are committed to isizekeysyour So,we look ahead into un tongare constantly changing.roofingb iness,attendingthe aschar doi soustered waters, the question is whetherWhether it is government regulation"MRCAConventionandTrade itbe business as u T easy(OSH EPA,D competition,Show"hevery year has to willsual.heA,OT),eac and answer is: Sure, why shouldlabor, quality control,and mar rankthe top oflist. Ththingssalesatyouris is change just because the calendar h keting,or any of andredothersimply a-year opportunity to ashu once-arolledWell, my new perspectivethings, there are factors beyond yourlearn about those thin in over?gs happening is that sometimes change is subtle.con l thatimpact"busin asthe indu - things thatgoing tro essstry are It\'s just hard to recognize that thingsusual."Somethingorsomebodyto impactcompany-that poteyournare changing all the time, and adapt keeps moving your cheese!tially could enable you to find new ing to that change - especially wh Overall economic conditions incheese or at theyou envery least help you don\'t even recognize it\'s happen our society-according toexpertsavoidlosing the cheese younow the ing - isall the more difficult.(and at ttiisintcanclaimh . thereforepo weallaveThethat the world each ofexp ise) - have just completed anMRCA isto designing factusert committed lives in (I\'m talking about our every eight year high.re, prog andand servWhat\'s mo developing programs daylives),isinconstantchangenosticators aren predictingicestoenable youto bebetter ge erally becameallthemoreclearto methe "g times"continue forequipped for the future.Iress oodtoatWe\'!addrecently after reading the b least the next two years, and perhapsthe hottest topics and issuesing ook,facWho Moved MyChees ? /\' much longer.cordingly, roofingthe roofing industry in Madison at 1 Acby Spencer Johnson, M.D.c actorshavegenerallythe Monona Terrace Community ontrfriendusiness As awho gave meenjoyed strong b andConventionCenter,SepIthis the bookpointedout,rand growth duringtember 7-8, 2000. We\'ll discuss "th gives an inter /period. But, it is n uni just how fast things are ch ing and is bookotangestingperspectiveonversallyInsomehow you can prepare your so.fact,company change that comes aboutcompanies have d andfor it. What\'s more, we\'llthe eclinedgive you whether we are ready orsadly quite ahavetoolsnecessarytohandlethat number learne grea dealhy? not."Id atnot survived at all. W change. from reading the book, andCertainly the reasonsIn the end, you just might be a litrecommendittoanyoneareBut, there istle less possessive a "the way varied.bout whose view of their I ife andoneuniversaltruth tothings arearound" and donehere,work is "business as usual."which we can point. Asa begin toc ge. You ctuallyenjoyhanWe\'re not talking monumentalmy newfavoritebookcould be ready- and have the knowlfacingnew change here, likeacareer,points out, "If you do notedge about new market forces - to moving to acity, getting marriedchange, you can become extinct."chan a little more quicklyyour newgethan or divorced.complacency isWhat thisans tois youcompetition and gainimportant No,theme mehavesome issue.It\' concept that can, andtocommittounderstandingthatadvantages. Canafford to miss s ayou often does, creep into the fabric of ourchange is in To survive andit? evitable. lives. Cheese,yousee,is justaprosper you have to anticipate it, doRemember:keep moving the They metaphor for what we want in life. It\'severything in your power to preparec ! heese'