b"The 30-Year-Warranty Per Garland Editor's Note:As always,wenity for the new single-ply mem w le 31-1/2 yearsif the cushowelcomecomments,questionsbranes to exploit the market. How tomer would ta properof kecare and responses from contractors,ever, because they had no trackthe roof. T only way we could he thecustomer manufacturers and readers ofrecord, the single-ply manufactur insure that thewould Midwest Roofer.The following isers m long-term warrantiesta properre of the roofto arketedkeca was aarticle from Richard J.asaninducementto buildinginsp it at least every five years. guestect DeBacco, president of The Gar owners tobuytheirproducts.Obviously,if wedeterminein landCompany.WewelcomeTh warranties started out inthose inspections that physical esethe responses from all readers - late '?Os as 1 Oar warranties,d hasdone to the roof ye amagebeen roofing contractors, distributors,and as the competition heated up,that is outside the perimeters of consultantsandother roofingthe standardsraised to 15our guarantee, we would expect were manufacturers - on the follow years, then toyears and longer.the building owner toit. Some 20fix ing article, as well as any otherBecause theldingrtimes those r can be paid by bui owne wasepairs articles in the future.given asense of security bythe b ld casualty insurance falseui ing's these warranties, these roofs oftencarrier. Repairing physical dam-Roofingonlysense and History ofwerenotproperlymaintained,age iscommonis Warrantiesand, therefore, never achieved thein thebest interests. customers' Built-up-roofing, used primar desired life expectancy.L ,nIRS ch the ater whe theanged ily for low sloped industrial,These longer warranties did notdepreciation terms,ratherthan_ commercial,andinstitu extend the Ioffs.continuingtoexplainwhyou tionalife expectancyroobuildings, has athat goesThey merely provided forwarranty was for an odd nuhistorysome mbe~ back over 150 years. For aboutonetorepairleakswhentheyof years, (31-1/2), we changed 130 of those years, the only war occurred.occurrence of leakstherms to 30 years. Theteranty aowner got for hisincreased.Our experience iswith the buildingthat or her new roof came from theinspection and renewal process contractor who installed the roof.Garland's 30-Year Warrantythat customers take better care of The standard warranty forT Garland Company, with ourtheir roofs.T customer hthoseheheas roofswasone year!TheInearly100-year historyatthefewer problems and we have fewer ife expectancy for those roofs wastime, was interested in providingcall-backs. 40,60 years orr. T lifethe best, most cost-effective roof Garland otters aof 50,longe hewide variety expectancyof theroofhadnoing possible. Garland has alwayswa to meet rranteesthose offered relationship to the warranty.p essed that warranties wereby our competition.offer norof noWe D ing thebuilding boom ofsu itute for good quality mate dollart10,, and ur bst limi 5,15 20-year the '50s, '60s'?Os, there wasrials,qua ityspecifications,warrantiesifthecu r andIstomecustometremendous pressure to reduceproper applications and routinechooses them. Manyrs, building costs that included themaintenance.however, like the 30-year warranty roof. P edrove roof WhenGarland introduced itswithbuilt-in specification proric pressuresthe ing prices down and roofing qulifetimeguaranteea number ofg U ke cheaperwith al ram.nli roofs ity dropped faster than the prices.years ago, the UnitedInter standa 10, 15 or 20-year warStatesrd BuildingownersbecameverynalRevenueService'sruleforranties that need to be r at eplaced quality ofcapital unhappy with theroofs.depreciating aexpenditurethe end of the warrantyperiod, Lifeexpectanciesofroofshadfora buildingorabuildinggood quality Garland roofs prop-d ped below 1 Oand 50improvement was 31 years.erlyspecified,installed,and rop years,-1/2 percent of all new roofs experi Ouroriginal thinkingwasthatmaintained can and do last well encedpremature failure. TheseGarland would be willing beyondthe30-yearwarranty,. to guarconditions were aopportu- anteeoneof our roofstortheperiod. The best part is that Gar-perfect Continued on page 8"