b'- A- r~ - - - - - _n,, R CM e m b ePgra mandS er vicesi~ r os 0 \\RoofMarketing Watch Newsletter Program "I directly attribute a 20,000know who to call when they needlonger needs to be the case. Now, square-foot job to Roof Watch.roofing expertise . YOU!for afee,can minimalMRCAgive After the first issue ofWatch,Because a d ect mail market you better quality and fasterrnRootir tuwe had awithining program such as this worksaround - withoutorstaff contract in-houseyouyour PREPARINGtwo weeks for asquare best when used connuoverlifting aOnce wehave 20,000tiallyfinger! FORfoot re-roofing project. Our num aiodof time, we encourageyourial mailing list in per confidentWINTERber of leads has skyrocketed!"your participationfor at least oneour system, we canmaintainit full year (four quarterly issues).and keep it in con with formance Michael PettigrewRoof Watchthen becomes aUSPS regulations, correct the Zip familPettigrew &iar information source that poten Codes, add +4 Zip Code ExtenSons, Inc. Fort Wayne, Indianatialcustomerswil Icometosions, add POSTNET Bar-Codes, recognize and reach for again anddirectimagetheaddressonto In today\'s competitive market,again. As a result, your marketeach mailer, affix correct postage, only those willing to effectivelyvisibility and industry credibilityand drop them at the post office. It advertise can hope to keep theirare enhanced because customerscouldn\'t be easier! bottom line healthy. Studies showwill think of you as the most prothatoneofthemoste fessionalandknowledgeableCustom Ad Design ffective advertising vehicles is a directroofing expert in the area.Other than first compiling your mail piece like Root Watch - aNow, thanks to two new fea mailing list, the only part of the marketingnewsletterdesignedtures, it\'s easier than ever-toRoof Watch program th is takeatyour specifically forroofingprofes advantage of the Root Watch mar responsibility and takes your time sionals!ketingnewsletterprogram:is creating the ad thatrs appea on Industry research shows that aMRCA\'s Professional Mail Man the back page of the newsletter. direct mail program such as Roofagement and Custom Ad DesignUnfortunately,designingan Watch is one of the most effectiveServices.attractivecustomizedadtakes and cost-efficient tools for target time - timethat youmight not ing prospects and turning themMail IUanagementhave. Consequently, in response into clients.MRCA is now fully geared totoanincreasingneedfornew The theory behind the programh Roof Watch market back page ideas, MRCA has creandle your is simple:MRCA\'s editorial staffing program from start to finishated and made available several writes and designs aletterusing the latest mail managementpredesigned ads for you to use -newsdesigned tograb andhold theequipment and technology.theat no additional cost!We hInave attention of al customerpast, managing any direct mailalso developed several potentia templates (i.e.owner, operationsprogram meant countless hours ofor suggestions for ads that you building manager,designer,architect,your staff\'s valuable time.First,can customize to fit your individWeutdo etc.).p your company namethere was the tremendous task ofual needs. All you have tois on the masthead and create anentering mail list data and keepingcontact MRCA headquarters for ad for your company for thebackthat datacurrentandaccurate.samplesany or althese ads. ofI of page.yours is theThentherewastheextensiveOur objective ism this p Becauseonlytoakerocompany name that appears any process of printing, peeling, andgram as easy, inexpensive, and where on Roof Watch, it looks assticking mailing labels for eachproductivepo ible. G us a asss ive wereandnd if itprepared exclusively byindividual piece,individuallycal I a our editorial staff and you.Consequently,whenyouraffixing correct postage. Finally,design departmentll help you wipotential customers receive thisyou had to t the finisheddeterminehowtobestmaakepiecesrket professionallyproducedandto the post office for delivery. informativepublication,they\'llFortunatelyforyou,thisnoContinued on page 8 8\'il5'