b'We Want You:Roof Watch MRCAProgram Takes MembershipOff! Blitz Is On!MRCA\'s newest membership benefit, the Roofmarketing newsletter program, Watch has taken off!The inaugural issue of by Mike Gostomski, MRCA Directorthe quarterly newsletter shipped to program As I write this article, it is difficult to focusparticipants in January, and now we are on roofing orofPlanesmaking preparationsfor thenext issue, any typebusiness. and missiles are flying about the Middlewhich will be distributed in early April. East.Hopefully by the time you read this This program is the article, the war will have ended and peaceperfect marketing tool will have returned to the area.Mike Gostomski, MRCA Directorfor roofing contractors because it gives your customers information, not just a sales Economically, we as roofers are affectedmajor airport) to the HyattHilton Headpitch.Junk mail ends upin the waste on so much more because of the petroleumIsland,SouthCarolinawithhotelbasket, but a newsletter gets read and then used in our products. Weaccommodations for four days and threepassed along to others.Each time Roof cannot lose focus and base our reaction on economics whennights.Inwillreceive $300Watchispickedupandread,your addition, you human Jives are atI askspending money.For each member youcompany\'s name and address jump out at stake.everyone tothe reader. That\'s what makes it worth the pray hard for peace.recruit, your name will be entered in the drawing.investment. Your boarddirectors has ofjust completed thefirstmeetingof1991.FivenewWe will be conducting the Second Annualeach issue, the newsletter contains three In members attended and I was impressed byMRCAPhoneDay.Directorsandpagesof information criticaltoanyone involvedthe roofing industry. The their enthusiasm.Plans were formulatedvolunteerswillmanthetelephones.inblank for events and programs to bePotential members, former members, andback page is yours to use for advertising presented at ourconventioninIndianapolis.Theexisting members who are not paid forspace, more editorial information, a job committeeswillcontinuetostriveto1991 willcalled. The datethis phoneprofile, photographs, or a company logo. beof You makechoice, send us the materials develop program subjects which will beblitz will be February 27, 1991.the interesting,pertinentandthought - in any form you choose - and tell us provoking.Ifanyone hasconcernsor projects thathow many copies you\'ll need.We\'ll put would be ofthe back page together for you. value to the membership, please AsChairmanoftheMembershipstepforwardandcorrespond with your Committee, I am pleased to announce thatboard.MRCA is your association.NeverMRCA can even maintain your mailing there are a number of promotions beingfeelthatyourcompanyisnot"large"list.Simplysendusthenamesand conducted.President Hanson has givenenough tobe important.Asignificantaddresses of your customers,and, for a our committee the charge to increase thenumberofboardmembersarefromnominal fee, we\'ll set up a database for membership base.MRCA will be visiblemedium sized firms.Our association existsyour company exclusively.We\'ll enter at both the NRCA Convention into helpmembers and serve the industryyour customer list on computer, and send Orlandoour and at the Chicago Roofing Contractors\'as a whole.Consult the list ofyou mailing labels prior to each issue. We committee canmail the newsletters for exhibit in late February. Ourbechairmen printed elsewhere in this issueaffix labels and booth willyou if you\'d like.Ifyou need assistance in staffed and you are urged to stop and meetand give a director or chairman a call to staff people and directors who are onexpress an opinion.~developing a mailing list, please contact duty.our Seek out a new member, bringortooffice for ideas. himher thebooth,anddiscussthebenefitsofBecomeaparticipantinthisunique MRCA membership.Recruit two newmarketing program and watch your sales membersYOUR ( one individual only) andcontactsincrease.Remember, the next REGISTRATION IS FREE TO MRCA\'Sissue will be distributed to participants in 42ND ANNUAL CONVENTION tobeAttention Members:early April, so get your mailing list and held September 29 - October 2,1991 inbackpagematerialsreadynow.The Indianapolis.Additionally,yournewVicki Richardson, please call Debbiedeadlineforacceptingorder formsand members receive 1/2their registrations. offFangman at the MRCA Headquarters,back-pagematerialswillbeMarch1991. Recruit one new member and receive 1/21, 913-599-6600.WereceivedyourFor more information on the Roof offas 1/2 offWatch your registration as wellyourpaymentMembership dues; however,marketing newsletter program, call MRCA new member\'s registration.of the company name was deleted from thehoadqmute,sat913-599-6600! ~ formdowhat Any member who recruitsleast one newand wenot knowcompany at memberiseligibletoparticipateinayou are with. drawing for two round-trip airline tickets (transportation originating fromnearest Page 2'