b'becomingmoreimportantintheemp Emphasizethe impor MRCAmembershipdemon Key loyees.Tips roofing industry.tance of courtesy and professionalstrates amber of positive aspects Identify keypointsof difference nuAs ayou already knowappearancetoallbyyourownof your company.MRCA member that matter toprospects and contractor,your aof trusted suppliers whowords a actions. Treat employeesship proves that yourcustomers, suchasthehigher numberndcompany: havebuilt a reputationforexcel with the same courtesy and respectMeets standards for membershipstandardsthatMR memberCA it lence and reliability. Many contrac you expect them to exhib in public.Hasa long-termviewoftheship represents. tors chose or continue relationshipsMarketing dollars areonindustry Use key points of difference to set wasted with suppliers based primarily uponatarnished by arepSupports in try improvementyour company apart in your combrandbaduta dusthe reputation associated with theirtion.your brand is only asProtects the rights of customersmunications.H lightyour Becauseighsupplier\'s brand.good as peopleit is, aand contractorsMRCAmembershipstatuson sayrelatively contractor,cusBut how do you, as asmall investment intomer serv Supports worker safetycustomer-orienteddocuments that bui Idtrust and reputation withice training for your office person Is stableand in advertising. yourcustomers?AnestablishednelandcrewmemberscanAn MRCA logo on abusi Educatecustomerprospectsof truck, historyoftop-qua ityworkisthesignificantly improvereturns fromnesscardoradvertisementfunc your value. I best way, but effective communica your larger investmen in market tionsasacertificateofmerit, Don\'tstopat printedmaterials; ts tion can speed the process and opening.demon that you adhere to atrainyour employees tocourstratingtenew doors.higher standard. Itaof qual ously convey to customers your ismark aluablets of V Assetsity that instills customer loyalty andcompany\'s poin difference. Reputation lfakes Y B To effectively br yourbusi builds your business. \\ ourrandand Your brand may be your gr nessin today\'smarketplace, you eatest asset, but it may also be your great must first identify valued points of est liability.adifferencetodistinguishyourself Beautiful brochures or 1~first-classwebsitewillnotmatterfromyour competition. Then, useDO THE RIGHT THING! ~ ~uch if customers are dissatisfiedthosepointsof differenceinyour- FALLSThrough 1 ith youras your brand maycommunications. work, actuallygaina negativeconnota Toyour business, you brandmay tion.Evencan make abr dif toutthenumberofyearsyou\'ve- Skylights Little detailsbigbeen in business,showcase outor ference.if you do top-qualitystanding work,or emphasize your work,yourreputationandandmembership in MRCA. In the simmay suffer regardlessif just aplestform,yourcommunicationwithFALLGUARDSCREENS few personnelgivecustomersa badandmarketingmust educate yourSKYLIGHT nd impression.Qualityofwork mayprospectsa customers.Design easily be eclipsed by poor customeryour efforts to help someone underservice. Ais less likely tostandwhyyouaredifferent,and customer remembertheir roof did not leakwhy th difference matters to thatatthem. th toremember how the person an answering your phone was impolite.l\embership M a akes ifference One of the biggest mistakes youDcould possibly make is to think thatOver the past 57 year the Mids, one or two cu service short west Roofing Contractors Associastomer falls will go un . Every inter tionhasbuianimpressiveOSHA 29 CFR 1926.501Considers noticed It actionan opportunity to make orreputation.BecauseoursisaSkylights to Be "HOLES" in Roofs. is breakyourreputation,andyourrespected organization, the associbr Youcannotprnmoteyouration\'s name and logo constitute aPLASTECO, Inc. and.@ company as first class if your crewsstrong positive brand identity.800-231-6117 X307 areilyor rude to cus Use the MRCA brand to enhance slopp dressed tomers.your company\'s brand.notedFax 877-231-6117 TOLL FREE When Theprecedentforyourcom prominently in your customer com Email: fallguard@plasteco.com any\'s reputation begins at the top.munications,MRCAmembershipWebsite: www.plasteco.com Managersandownersmust set adifferentiatesyourcompanyfrom strong,positiveexampleforallothers. 9'