b'f - - - - t- - -n,, idw estR o o fin gC o nr a cto r sA s s o c i ai o ni,:t t MRCA Welcomes New Members Chris N Aspen Contr tingBrad DrakeJohn McPhillips ussbeck,ac3809 NE Beechwood DrDrake Roofing and Siding IncMcPhillips\' Larson-Berry, Inc. MRCAappreciatesthededica- L Summit. MO 64064823 Olive Ave, Charleston, IL 61920PO B 9@,,54772 eesoxWheeler WI lion andcommitment of our new members! We bid awelcome,Terry Beals,Group IncTim Drey,IncJames Peterson fondBHIDrey andhopeyouenjoythebenefitsPO Box 626, Beech Grove, IN 461078605 Wirt St, Omaha, NE 68134Peterson Roofing Inc and services we work hard to pro- 403 N Salem videtoallourroofingcontractorKyle MenardEric GluthArlington Heights, IL 60005 members.Bloom Roofing Systems IncGluth Brothers Roofing Co Inc Congratulations to the followingPO Box 1810, Ann Arbor,481 6701 Osborn AveLarry Selby Ml06 members. Welcome to your associ- Hammond, INSelby R &t 46323oofingShee Metal ation. T you for joining u David Cachero14 Hart St, Vincennes, IN hanks!47591 Below is aof new membersCachero Roofing, LLCJohn Frazier. Industrial Roofing Inc list who have joined MRCA since the27297 Rattlesnake Hill215 S First StBarb Lauzon 2006convention. Welcome,andSmithton, MO 65350Pleasant Hill, MO 64080T.F.Company Beck thank you for supporting your pro- 2222 Devondale association!Consultants fessionalMark NauserGregory Lehn, L MRochester Hills, Ml 48309 Cretcher-Lynch &.750 E Co Bunker Ct Kenneth Morgan8511 Hillcrest RdVernon Hills, ILEd Garlinger 60061 American Roofing &Kansas City,64133Weathershield Construction, Inc Mo Sheet Metal Co IncJames D6631 Commerce Pkwy Lahr 2810 Whites Creek PkRick Gwaltn Diamond RoofingLahr Roofing ServicesDublin,43017 ey,OH Nashville, TN 372072720 Amherst2951 ESt 56th Manhattan, KS 66502Indianapolis,46220Harley Leaders IN West Central Roofing Inc David MacKenzie, LiveRoofPO Box 186,IA 51553 Minden, PO Box 533, Spring Lake, Ml 49456 !\\\'lake the !\\lost of\'YAsset our Biggest Your Company Brand John Fullerton, ByMRCA Communications Director Roofingcon torsprob conceptof"Branding."Theyusecompany will do what it says. I a trac ablyt\'s don\'tof th company\'s brandmass marketing to buildpromise that your company and its thinkeircustomer na as aasset, but itloyaltyandcreatebillion-dollarproducts will p rm in the same mesignificanterfois.sales. An can\'t gohway every time. Building ais co sumerthroug brand se Idayco marIf you were tol your company,awithout seeingandhearingmore than ammitment to a the buyer would be most interestedhu of marketing messages.keting plan: it\'s ato an ndredscommitment in how well your company name isHundredsof billions of dollarsoperation plan that delivers conal known, and it\'s reputation. The rep are spent each year inname ofsistent service and products. the utation of your company brand not"branding."what does branding But onlymakesallthedifferenceinreally mean? And does it have anyYour Company\'s Brand what your company is worth if youapplication in the roofing industry?Theconceptofbrandingmay sold it;it alsoisthe single mosth started insumer, avecon marketingimportantfactorth determinesWhat is Branding?but it\'sfor th type of busiatnot onlyat how wellyour companyperformsBr is how customers telln .Increasingly,brandingis andingessnow and in the future.thedifferencebetween competingContinued on nextpa{j For years,consumer marketersproducts. Ultimately,a brandisa like Coca-Cola have embraced thepromise.I a promisethat your t\'s'