b'reside nt \'sArt i cleL All- - - Q - -MRCA Membership Matters JBy Kurt Steinkuhler MRCAesident ,PrOver the years, I\'ve heard manybep attentionandgetting Applicator Agreement review aying MRCA members tellme basicallyinvolved to see the big rewards. ButOnlinebusinesslistings,busithe same thing-that MRCA may notonce you realize what your associ ness referrals and printed Annual be thebiggest,but that it is defi ation gives in return toindustryDirectory our nitely thebestroofingcontractoras well as your business,know Roofing Industry Trade Show you association - period.that your dues investment is small Professionalnetworkingand That\'s not tothat other roof intoreturn it pays.peer advice saycomparisonthe ts ing associations don\'t have merit,Therearelotsofbenefi to Company prestige enhancement or that we shouldn\'t belong to ourMRCAmembershipthatdirectlyby merit of membership stateandnationalorganizationsimpact thebottomlines of mem ThefollowingMRCAservices too. Indeed,one of them whobers who take advantage of them.are also available for areasoneveryvery l\\\'IRCA\'s benefitsshared these feelings has made aT issueofMidwestRoofer isable cost: his commitment to being aofdedicated to covering just some of H online regu commemberRProlatorypliand services aretheir national, state or local associ MRCA\'sdistinctivequalities, andance and personnel training proalldesigned to doationas well.But MRCAis defi the value they offer to members.gram nitely different.We\'reprinting 5,000 additionalRoofWatchdirectmarketing nothing less thanWith so much to offer, and thecopiesofthis month\'s issueofnewsletter program - a newsletdistinction of being the ONLY roof Midwestand w be distrib ter customized for you to send to Roofer,ill make your companying contractorassociationintheutingittoselectcontractorsyour customers more profitable.country that does not accept sup throughout the Midwest.If this is CERTACertifiedTorch-Applied pliers as members, we often won your first time reading MR,hopeRoofing Safety Program we atderwhyourorganiz ionisn\'tyou\'ll findour "best-kept secrets" Technical publications bigger. Part of the reason certainlyenlightening.Theyarereallynot Professional development opporisjustthat- suppliermemberssecrets at all - but they are in sometunities o en constitute as much as half theways complex and not easily measEducational semin and learnft ars makeup of other roofing contractorured.Trytoconnectthedotsing programs associations.betweentheconceptsdiscu MRCA has leading experts at its ssed AlthoughMRCAhasa strongwithinyour.disposal, who choose to work with tobusinessandwelreputation,per MRCA works asbotha swordusbecause we allow themto do I-known hapsthebenefitsof membershipand shield for contractors. We arethings no other association can. Dr. are the best-kept secret in the worldall connected within our world,Rene Dupuis, who isa andrespected as ofroofing.Everyoneknowsthatwhat others do affects you. Use theleadingauthorityonindependent MRCA istheleading" "tools MRCAprovidestoimproveroofsystemtestingandresearch, watchdogcontractors,longwi CA. forbut in lots of waysyourcompany\'sprofitability. Gethas ahistoryth MR He allcontractorsbenefitfromthatbehind our shield and help us wieldis currently supervising an underregardlessifthey\'remembersorafor alllayment study for MRCA. defensecontractors. not.on the front lines, MRCAMRCA membership includes theLong-time MRCA members KBeingurt members are "in the know" on cru following benefits at no additionalBaumgartnerandJayCrisphave cial issues and can stay ahead ofcharge:beenheadingupthehands-on the rTechnical R r administration of the underlayment est.esea ch But it often takes personal expe Industry Advocacyresearchproject.Manyoftheir riencetorealizethisvalue. You SafetyandHealthAgendaforpeersholdthembothin high can\'t experience ityou live itRoofingProfessionals (SHARP)regard,because of their technical unless first. And membership is not some worker training and safety docu experience and years of fighting in thing that always gives you "imme mentation programthetrenches.Kurtorganizeda diateion." You have to take L advice hotline satisfact egal advantage of membership benefits Technical advice hotlineContinued one 13 pagto make them pay,you have to Business management forms and'