b'Roofis aHard-Working Watch Marketing Tool Roof Watch is aadditionjects,staffmembers\'civic andindustryThe newsletter is handynews. toourcompany\'sinventoryofprofessional achievements, a valuable in demonstrating comnd marketing tools. MRCA\'s colorful,o company "milestones," suchpany leadership inr recruiting therougraphicallyinterestingandasexpansions,technologicalefforts, too. authoritativelynewsletteradvancementsandindustryBut its main value is in reinwritten serves many purposes for us. Weawards. This is where we "show forcingourprofessionalism to make sure that prospective cus case" our work, our people, andcustomers. For most customers, tomers,oldfriendsandallour customers.their roof isof sight and out "out employeesreceivea copy, forRoof Watch is used before, dur of m Roof Watch h keep ind."elps many reasons.ing andrsale. We directour customers focused on their ByGentryafte the JimMost importantly, Roof Watchmail the newsletter toroofs\' needs andontheexpert prospects, deliversconsistently,soundand we always carry recent copiesanswer to those needs -our comadvice on industry practices andwith us on sales calls. We includepany, their profession roofing al trends. The newsletter\'s stories areRoof Watch in our proposal docu contractor. a-party endorsement of ourmentation, to reinforce theis Jim Gentry is aof third adv memberthe services.example, articles onability of proposed services andboard ofofMidwest Fordirectorsthe tenancenspecroofing main or i illustratesimilarprojectsuc Roofing Contractors Association. tieducatereaders about thecesses. Past customers are main He is the senior vice president ons significantbenefitstheycantained on the mailing lists in orderand general manager of Kirberg achievethroughwisemainte to keep this line of communicationRooting, Inc.,. Louis. Kirberg Stnance. Of course, we are provid open.Roofing was founded in 1920 and wefull-service professional ing that same advice wheneveris arootcan,butRoofWatchcreatesRoofing contractor serving all marWatcli another opportunity for us to getSecond and Last Addkets:commercial,corporate, the m across to k people.We also use Roof Watch as ourindustrial, institutional essageeyand resiWe try to make the best use of"employee" newsletter, helping alldential.The company is based in theRoof Watch back page, too.staff membersamongour fourSt. Louis and has satellite offices Kirberg Roofing, Inc., uses thisMidwesternofficestokeepupthroughout Missouri and Illinois. space to report on significant pro- with our company progre and ss Kansas C Arca Built-up l{oofors Apprentice Program ity Continued from previous page Instruction was built around five units with accompanying filmstrips andprocess, instruction in theirapplication became at ofprogram. properpar the records.technique of instruction isupon University of OklahomaOne bumper sticker reads "Built-up Roofing Has Been Modified," referring to Thebased o."different roof ubber Professor Robert Bibben\'s system of "See, Hear, D An Audio-Visualaing technique. Plastic and r membrane materials and liqRecorder was purchased and u uidion membrane became prevalent and their application techniqtilized for instruction.applicat ues Aminute color film was made about the program entitled"On Top"were incorporated into the training. 20 (naturally).Since the start of this program, 287 graduates have become journeyperAn 8-hour American Red Cross Standard First Aid Course was added toson roofers. Many have become foremen, superinten nts, safety de coordinathe curriculum so that the apprentice would be a,firsttors, union officials and apprentice coordinators. card-carrying certified aid practitioner when graduated.For further information about thisWalter Smith, Ap nprogram contactpreThis program received national r on several occasions as per tice Coordin 10 S. James St.,City, KS 6611 phone 913/281-ecognitionator,Kansas8, sons from various parts of thethe classes and presentations2527 or WesWeddle,9913OakdaleD Kansas, MO64114, phone country visitedr., made to various groups.816/942-3681. the As new roofing materials were developed and utilized inroofing fnf5'