b'Roofto Expand in 1998 Watch MRCA\'s Direct MarketingRoof Watch becomes your com rate.update your confidential We Newsletter Programpany newsletter through personal mailing list inn with co formance "Idirectly attribute a 20,000ization.Yourcompany\'snameUSPS regulations,correcting and square-foot job to Roof Watch.goes on the masth a azipcodes, adding+4Zip Code ead,ndhalfAfterthefirstissueofRootpage ad that you create dominatesExtensions, incorporating POSTWatch,wehad a contractin the back cover of Roof Watch.NET bar-codes and imaging the \\house w hin two weeks for aBecause yours is the onlyaddressonto eachmailer.Tit com he I20,000 squarem re-roofingpany name that appears a asif itlabor-intensive steps of printing, footnywhere project. Our nu ber of leadsonRoot Watch, it lookspeeling and affixing maillabels has skyrocketed!"were prepared exclusively by you.and posting for delivery are taken Michael PettigrewConsequently, when your potentialcare ofyou for al fee. forminimaP &, I customers receive thisMRCA can give youh ettigrewSons nc.profession hig quality "I directly attributeFort Wayne,.allyproducedandinforma and fast turnaround, without you Ind tive Studies show that oneof thepublication, they will know whomorstaff lifting aIf you yourfinger! a 20,000 square-footmost effective advertising vehiclesto callwhentheyneedroofingchoosenot to utilize these seris a direct mailpiece like Roofexpertise .!vices,customized copies of job to RoofYOU your Watch.Watch - a marketingnewsletterWithregular sponsorshipofRoof Watch will be bundled and After the first issuedesigned specifically for roofingyour own Roof Watch issueshipped to youdistribution. overfor professionals!the course of the year, your cus MRCAhasalsocreatedpreofRoofWatch, weIndustry research shows that atomers willidentify Roof Watchdesigned advertisements for you had a contract in direct mail program such as Roofand you as valuable informationto use at nonalSev additio cost. Watch is one of the mostsour Your marketity anderal " tes or su "o~ effectiveces.visibil templa ggestions thouse within twoand cost-efficient tools for target industrycredibilitywillbeadsthatyoumay customizeto weeks for a 20,000ing prospects and turning themenhanced because customers willyourindividualneedsarealso into clients.thinkyou as the most profes available. All you haveto dois of square foot re-roof MRCA\'seditorialstaffwritessional and knowledgeable roofingcontact MRCA headquarters for ingOurfour-page newslet eseds! and designs aexpert in the area.samples of any or all of th aproject.ter in the first personyou toMR providesprofessionalAll you need is aof potenfromCAlist number of leads hasyour potential customer. Newslet mail management and custom adtial customers and a desire to fatterles grab and hold the atten design services to save countlessten your bottom line to participate articskyrocketed!"tion of a potential customer (i.e.hours of your staff\'s valuable time.intheRoofWatchMarketing building owner, oper man M will maintain your mail listNewsletter Program. Roof Watch is Michael PettigrewationsRCA ager, designer, architect or other).data, keeping it current and accu- an extremely cost-effective-marketPettigrew &, SonsInc. Fort Wayne, Ind.'