b'Presidents MessageContinued from page 4The four critical areas that will drive MRCA future success are:(1) Improved Association Fiscal Management and Governance by increased transparent communication and by focusing on being ever more relevant to our Membership.(2) Development of Member Services and Benefits by broadening our offerings to meet the changing landscape in our industry. The Association will foster improved relations with government regulators, develop and promote a formal Professional Roofing Contractor Program, provide other critical services and continue to be the industry leader in providing Technological and Research Information.(3) Marketing and Branding of our services and programs will be a key initiative that the Association will pursue with the goal of better communicating to our membership. Specifically we recognize a need to create a strategy to attract and better serve steep slope and architectural sheet metal members.(4) Outreach to the local, state, regional and national associations within the roofing industry will be an effort MRCA will pursue to better leverage our relationships for the benefit of our membership.The MRCA Strategic Planning Process that started in January will soon be presented to the Board of Directors for final adjustments and acceptance. Strategic Planning is a journey not an event.A Bright Future for MRCA as The Contractors Advocate awaits as we start our journey to the future!Larry Marshall, L. Marshall Roofing & Sheet Metal, Inc., Glenview, ILlpmarshall@lmarshallroofing.com'