b'[ COLOR[ SERVICE[] SELLS ROOFINGJOBS BEATRICEWEST R OOFINGcontractorsthisyearcluced inventoryandfaster turnover.trimcolorcombinations- alsoby have found anew source of profit inAlthoughtheprogramwasan Beatrice West - is designed to make Certain-teedProductCorporation\'snouncedatthe NationalAssociationspecificuseofCertain-teed\'s"Ten ColorTunedRoofingSystemspro ofHomeBuildersConventioninKeyRoofingColors."Thecolors gramwhichincludesfreeexteriorChicagothisyear,thecompanyre werescientificallyformulatedto colorstylingbyBratriceWest,na portsalarge andsteadyreceiptofblendwith anyexterior home buildtionallyknowncolorconsultant.ordersforthecolor stylingservicesingmaterialonthe market. OnePhiladelphiaarearoofingof Beatrice West from builders, roof The company with itshome office contractor,EdwardD.Dempsey,ingcontractorsanddealersacrossinArdmore,Pa.,lastyeartookan currentlyhasseveralColor-Tunedthecountry.importantstepforwardintheinjobsintheworks.MostrecentisDempseyalsohasfoundthatindustryby introducingtheir entirety NormanandDavidSlott\'sBrook caseswhere abuilder\'sdevelopmentnewconceptof"TenKeyRoofing meadFarm,a136-hometractinis not large enoughto make fulluseColors."Thesystem\'sadvantages, ValleyForge,Pa.ofacompletecolorstyledprogram,both increasedsales and reduced inDempseysaidheknewtheSlottthe company\'s "HomeHarmonizer,"ventories,areobvious. Brothers had aprestigeareatosell,acomprehensive,hard-backed,full MorrisC.Hoven,SalesManager thattheywerelookingforanewcolor book that allowsacustomertoofCertain-teed\'sroofingandsiding butfittingsalesappeal.Thefreeselecttheexteriorcolorplanofhisdivision, said "so strong was our beexteriorcolorstylingofferedbychoice,hasprovedaninvaluableliefthatcolorregimentationhas Dempsey soldtheroofing job.salesaidtobuilders.longbeenabasicneedofroofing "StronglysupportedbypointofTheHomeHarmonizer,withex contractors,buildersanddealers, purchasepromotionmaterial,whichteriorroofing,siding,accentandwemadeacompletechangeinour lets builders\'customers know they\'remanufacturing. gettingaprofessionallycolorstyled"Inreducing Certain-teed\'s roofing customdealalongwithtopquality(ContirmelonPage18) roofing,"Dempseysaid,"theprogramhasbren abigplusforme."13elow:Slot!and Dempsey are shown :nfrontof"AnthonyWayne"home Thereisnoadditionalcostinor antedforrevolutionary war general. deringtheCertain-teedColor Tuned RoofingSystemspackage.Beatrice West\'scolorstylingservicesanda completesaleskit,includingbrochures,displays,literaturr,advertisingmats,radioandtelevision commercials, news releasesfor newspaper, radio and televisionpublicity, andasuggestedopeningprogram allareincorporatedasfreeservice whichroofingcontractorsranofkr their builder customers. Roofing contractors not onlybenefitthrough increased sales, but makeRoofingcontractorEd.Dempseyexplainsfreecol01stylingservices additionalprofitsbyhavingare- togeneralcontractor~onnanSlou. JULY19599'