b'111lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll ~ m 11EDITORIAL THEROLEOFCOLOR COLORplaysan increasingly "important part in all of our lives." This is aquotation fromareport accompanyingaDe PaulUniv,ersilyJu n i-0rScientificExhibit whichwon fora14 yearold highschool girla2nd Prize award. The PublishedforTheTopContractorsofAmericaexhibitrncludeda paper modVOL.20,No.7JULY,1959l\\1ONICAelhouse i\\lcCAWLEYwithsus-pendedoveritanartificialsun -an electric light- and insidethe INTHISISSUEhouse an ordinary household thermometerwhichregisteredheat waves penetrating the roof as variouscoloredpapersweresubsti6.Color-FactorinMotivatingSales.tuted forroofcoverings. Theyouthfulscientistproved Thereareprofits inplentyforroofingandsidingconclusively by graphs, the refleccontractors equipped withsales-gettingcolorsense.tive qualities of various colors and theheat retention of other colors. RedRoof.Sheadvisedhomeownersto 8.\' RainOnTheuselightpastelcolorsforroofs, Theelementsat timeshavecooperated innottooandherhighschoolfriendsto successfuleffortstocolorroofandwallsurfaces.chooselightcoloredclothingin summer and darker colors in win12.ShiQgleCo. StayBright.ter.Theyoungladyinquestion lors is Monica McCawley,daughterof Asphaltshingle manufacturers have been in thetheeditoroftheNATIONAL forefrontonresearchforwarmandcoolcolors.ROOFER.Sheconfessesthather choice ofascientific projectwas influencedhytheadvertisements 15.ProductsinColor.SellThemforProfit.of roofing manufacturers stressing We haveselectedfor inclusion in our NewProductthP use of rolor for home comfort. pagesinthisissueproductswithbuilt-incolor.Herbrother,Jim,Jr.\\l\'hoa yearago received a Master of SciencedegreeinMathematics,just 14.KhrushchevVisitsLydickRoofingJ, Site.afterpassinghis20thbirthday, ob The shimmeringld-anodizedroofrectedis also inthe science news. go aluminumeby Lydick in Moscow attracted the Russian Premier.Hehasbeennotifiedbythe State Department ofan awardof aFullbrightSchola1shipfora year\'s study leadingto the Doctor JAMESMcCA WLEY,EditorJ.C.GUDAS,AssociateEdil:orofPhilosophydegree atthe University of Muenster, WesternGerPublished monthly by SHELTER PUBLICATIONS, with editorial and executive offices at 180N.many. A fluent speaker of French, Wacker Dr.,Chicago 6,nlinois.Publishingofficesat 633PlymouthCourt,ChicagoDlinois. TelephoneFRanklin2-8186.Addressallcorrespondenceto180N_WackerDr_,Chicago6.German and Russian, he will meet Illinois.theInternationalRoofingTrade Single copies 60 cents.Subscriptionrates:One year $3.00, two years 1$5.00,three years $7Jl0.Conventiondelegatesm1960in No po.tage for United States or U. S. possessions. Add $1.00 for post1geto all other counti,ies.thecapacityofaguideandmSecoJlcl Class Mail privileges authorized at Chicago, I!liJlois. For advertising rates, circulcrlinfigures, soe Standard Rate & Data aadthe Market Data Bolc==terpreter. orph eor write usffillnllll. lllllllllllllllfillllllllllllllllllllllllllllllllllllllllllllllllllllllll~ JULY1959'