b'toriesandoffices,increasingeffici shinglesshippedbymanufacturersofhoursofsunlightarerelatively ency,reducingeyestrainand- lastyearweresurfacedwithwhitefew,darker colors appear to be more strangetorelatereducingabsentee granules. Thiswas the national aver popular.Inasphalt roofing the "hotism.age_However,- notallareasofthr.ter"colorsandpastelsaremore Paint manufacturers in pastyearscountryhavethesamecolorpref numerousinthesouth,southwest, have beenafflictedwith what mighterences,theamountof sunlightap andCalifornia.Intheseareastoo be termed color madness, in that theirpearingtobe afactorin color pref gaudycolorsdonotlookunattracaimappearedtobe tofurnishcus erence.tive,whereasin NewEnglandthey tomerswithanamazingvarietyofThis is evidencedbythe fact thatwouldbeshunned. colors,withoutanyinformationaswhile white has a national percentageBeatriceWest,ColorConsultant tocolorharmony.PrattandLam predicts the possibility of a new style bert,oneof theoldestpaintmanu ofarchitectureinspiredbycolor facturersin theU.S.criticizedthisharmony. Pointing to modern designs policy,stating,"Of whatvalue isabasrdon form,MissWl thousandor morecolors if lessthannaturalrsone per cent of the buyers know howsays it is not too much to assume the tousethem harmoniously\'?Thean growthofaschoolofarchitecture swer is foundnot in thenumberofbuilt around the natural coordination of colors_ colorsyouhavetooffercustomers,ShepredictsthattheAmerican butinyourabilitytoshowthemhomeisinforachange- aface whatcolorsmaybeharmoniouslychange,perhapsasgreatasthat usedtogether."which the automobile underwent with The paint manufacturer\'s criticismColor Influences Style.the introduction of the two-toned car. could have been applied to the manu of11.3,inFlorida, Georgia,Alaba She statrs that roofing contractors factureofasphaltshingles,where,maandtheCarolinashasanareacan do agreat deal to promote good foranumberofyears,competitionaverageofmorethandoublethistasteinexteriorcolorstyling.Peoresultedinavarietyofcolorsandfigure- -24 % .Theaverage fortheple in time, she hopes, may think of .8 blendswhichmadewarehousingentiresouthwestforwhiteasphaltreroofingasthrynowthinkofrequite aproblem for roofingcontrac shinglesis16.9%,.painting,notassomethingtobe torsandjobbers.Greenisstillthemostpopulardoneonlywhentheroofleaks,but According tothe Asphalt Roofingcolornationally,over30%ofthewhenthe house needsastyle change Industry Bureau%of all asphaltnational total.Wherethe percentageaswell. 11.3 Availablehoursofsu:1lighthaveaninfluenceupontheexterior colorschosen by building owners.Invariably thegreate,spanofsunshinethelight-rarethec\'.lorschos= .Note:Califor has6sunlightzones. nia CANA0I\\ ~- ,- jrNOltll"-~ ~- . I JiUIWit\'l r - v -j$DA,1t 4 ,.-,.-___ Sicllth __ its t)g,.,ait) 1.~-\'-1 -;;;;. \\- ~ .-~~,~ , ~ -r.C IW W ,.: it~ ~ ":"4.-,;,u "" u\\~. tir ,.-l;"""\' r~ I W I.,c,,~ ;t~!b~ "\'\',:\' J: f ; ~ - -fJ U /, FOP IM EX . C U JULY19597'