b'customers. And if the salespersons style is different from that of their customer, one of them will leave that interaction Tuesday, October 17 th exhausted and it better be the salesperson.10:15 am11:15 am Session Outline Melissa will begin her talk by quickly In the US, companies spend about $20explaining the four styles by linking them billion per year on sales training.to easy-to-remember birds. From there, Unfortunately, the results often fall flat.attendees will discover that the most Think of selling as a three-legged stoolsuccessful salespeople have the highest that includes strategy, skills andlevels of self-awareness, as well style. Salespeople are taught toas a deep understanding of the develop sales strategies andcustomers style. They will skills, but the lack of focuslearn how to easily read a on understanding theircustomers style and own personality style andtherefore, understand their that of the customer is whatneeds.causes the salesperson to beAD HEREoff-balance in theAttendees will discover how salesperson-customersalespeople can overcome their interaction.natural tendency to sell in the style in which they In this highly-engagingwould like to be buy. The presentation, Melissasimple paradigm shift to Valenti will share her insights fromflexibly adapt to the customers style can working with the personality styles andhave a significant impact on building salespeople in a wide variety of industriescustomer relationships, closing deals and over many years. maintaining long-term customer alliances.Finally, they will learn how to increase Building off the four personality stylesteamwork by experiencing the power of that Melissa refers to as Eagles, Parrots,partnering salespeople with different Doves and Owls, she will challengestyles to increase effectiveness.participants to reconsider how they approach the selling process and interact with customers.856.807.0200 TakeFlightLearning.com Melissas talk is based on the principle that successful salespeople flex to the personality-driven needs of their#MRCA201714 www.mrca.orgMidwest Roofer'