BUSINESS MANAGEMENT
and what drives you. Maybe you’ve served your 
community for decades, or perhaps you’re a family 
business dedicated to solving roofing issues for your 
neighbors. Sharing your story connects clients to 
your brand on an emotional level. 
Promote Your Value Proposition 
What sets you apart from competitors? People aren’t 
just buying a roof - they’re investing in peace of 
mind. Whether it’s punctuality, staying on budget, or 
offering zero-percent residual presence for peace of 
mind, make these unique benefits clear. 
Your value proposition is more than services - it’s 
about the confidence clients feel when choosing you. 
Promote Why Someone Would Join Your Team 
Your business can’t grow without people. Companies 
like 10X Roofing and Cardone Ventures emphasize 
attracting top talent. Highlight why someone should 
join your team 
- not just as an employee, but as a partner. Show 
your commitment to helping team members achieve 
their professional and financial goals. By investing 
in your people, you cultivate a culture of excellence 
that attracts and retains talent. 
Promote People to Take Your Place 
Succession planning is vital for growth. Encouraging 
employees to take on more responsibility and lead 
initiatives fosters a strong internal talent pool. At 
Tecta America, I saw how upward mobility could 
drive company expansion. Promoting people to 
take your place is about laying a foundation for 
sustainable success and ensuring long-term growth. 
Teach the Seven Promotes 
Many companies want to be “the best,” but as 
Grant Cardone often says, being best known beats 
being best every time. Teach your team the seven 
promotes so that the message of strategic promotion 
isn’t lost. When you’re well-known, your company 
stays top of mind. This isn’t about sacrificing quality 
for visibility; it’s about ensuring your exceptional 
service is recognized and remembered. 
Bringing It All Together 
Promotion is an ongoing process that should 
be integrated into every aspect of your business. 
Whether you’re a small family-run business or a 
larger enterprise, the seven promotes provide a 
roadmap for sustained growth. Cardone Ventures’ 
journey shows how these principles can turn 
challenges into opportunities. By promoting who 
you are, what you do, why you do it, and how you 
deliver value, you set the stage for significant 
growth. 
For roofing companies, effective promotion is 
more than flashy ads. It’s about crafting a story 
that resonates with clients, partners, and potential 
employees. When done right, promotion drives 
immediate results and sets the foundation for long-
term success, ensuring your company is trusted for 
generations. 
In today’s competitive landscape, your promotional 
strategy is the key to unlocking new opportunities. 
Embrace the seven promotes to become not just 
a service provider but a household name in the 
roofing industry.
www.mrca.org  —  Midwest Roofer
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