MRCA NEWS
www.mrca.org  —  Midwest Roofer
34
By: Valerie Pope 
MRCA Business Management Staff 
ORCA Executive Director 
T
he MRCA joined the 
Ohio Roofing Contractors 
Association to host our 
first ever SERVICE SUMMIT in 
Columbus Ohio on April 23rd.  
Tracey Donels of Service First 
Solutions in 
Double Oak, 
Texas, led the 
program.  It 
featured a 
fast-paced 
morning of hot 
topics that kept 
the attendees 
on the edge 
of their seats. 
The format was totally interactive 
and generated a lot of valuable 
conversation. When you see 
him, ask Tracey why your service 
department should be a Chick 
Fil A and not a Food Truck. It’s 
a fascinating take on building 
your service business. In the 
afternoon, Tracey held one on 
one appointments with each of the 
firms in attendance to address their 
specific goals and offer customized 
coaching. 
Doug Jenks of Auman, Mahan 
and Furry kept 
the rest of 
the attendees 
captivated with 
a unique new 
presentation on 
service-specific 
safety concerns. 
Anyone who has 
had the pleasure 
of attending one 
of Doug’s events can attest to the 
uncanny way he can break down 
serious safety issues and make 
them relevant and actionable in an 
entertaining and engaging way.  It’s 
his safety showman superpower! 
MRCA also released our newest 
guide called, “BEST PRACTICES 
FOR SERVICE DEPARTMENTS”. 
The Business Management 
Committee’s Service and Operations 
Subcommittee, led by Megan Malone 
of Rackley 
Roofing in 
Chattanooga, 
Tennessee, 
created this 
guide as a step-
by-step check 
list to make sure 
you and your 
team consider 
key steps in 
your service protocols including 
the safety implications, warranty 
and applicator concerns as well as 
communications and documentation.  
This guide is available in the 
Business Management section of the 
MRCA Member Portal. 
The day capped off with MRCA 
Executive Director, Megan Pope, 
whooping it up with attendees at 
an open bar and singing old pirate 
songs. 
After the session, the speakers, 
partners and attendees joined MRCA 
Executive Director, Megan Pope, 
for a networking hour where they 
shared their perspectives on the day 
and the challenges of the service 
business before heading home. It 
was a full day, packed with the kind 
of information you can take straight 
home and put into action the next 
day!
Incredible thanks to Brian Bossard, 
Jr. for attending on behalf of our 
Summit Partner, BITEC. 
Brian did a great job of introducing 
the speakers and offered a 
fresh perspective on the topics 
MRCA/ORCA SERVICE SUMMIT IS A HUGE HIT!
Attending the 
Service Summit 
was a valuable 
experience for us 
as we continue to grow our 
service department in its 
second year. Tracey shared 
practical, real-world insights 
we could immediately apply.
One key takeaway was the 
importance of discussing 
service opportunities while 
selling new roofs, which 
will shift how we approach 
customer conversations. 
Tracey also offered helpful 
direction on how to 
shape and grow a service 
department.
Most importantly, the 
session was genuinely 
educational and not a sales 
pitch, which made it all the 
more impactful.”
Drew Crawford & Mike Lirios 
- Geissler Roofing Company - 
	
– Belleville, Illinois

View this content as a flipbook by clicking here.