www.mrca.org  —  Midwest Roofer
26
I
t is a challenging time to be a 
roofing contractor. The tariffs 
have increased costs and 
created supply chain delays. While 
there is an optimistic outlook for 
roofing opportunities in 2026, 
currently, building owners and 
property managers are hesitant to move forward 
with projects. Contractors, however, play an 
important role as honest brokers in the process 
of helping clients navigate uncertain times by 
listening to their challenges and recommending 
solutions.
Roofing contractors are responsible for 
choosing the right materials for each project. By 
understanding industry trends and the benefits of 
different roofing options, contractors can provide 
invaluable counsel.
Market growth and opportunities
An important conversation to have with clients 
is the opportunity to save money. Roof coatings 
are a strategic choice for extending the life of 
an existing roofing system efficiently and cost-
effectively. Since the Roof Coatings Manufacturers 
Association (RCMA) has been educating end-
users for many years on the many advantages 
of roof coatings. Building owners, developers, 
architects, specifiers, and facility managers are 
recognizing the tremendous benefits of this 
solution, which is driving increased demand and 
market growth. According to SNS Insider, the roof 
coating market size is expected to reach $3.64 
billion by 2032, growing at a compounded annual 
growth rate of 3.54 percent over the forecast 
period of 2024–2032.1
Silicone roof coatings are ideal for any commercial 
asset class with a flat or slightly sloped roof, 
regardless of geographic area in the country. 
For example, shopping centers with modified 
bitumen cap sheets or single-ply roofs, industrial 
warehouses, and Class A office buildings would 
all benefit. Since school districts must maintain 
By Todd Farr
TECHNICAL & RESEARCH
Photos Courtesy EVERROOF
STRETCHING ROOFING 
BUDGETS FURTHER:
THE CASE FOR SILICONE COATINGS IN 2026

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