b'"start with why" aYou have probably been hearing the phraseYour lotinbusiness world. It latelythecomes from a book andofsame name byand TED Talktheauthor motivational speaker Simon 0.r ideathat yourorganization Sinek. iheis organizationits full potential unless everyone can\'t reach them.behindyoubu can \'t reach its full understands the reasonswhatdo-andys into Safety is a huge factor in roofing. Your employees know they need Lo workinfield, but do they know the why? safelythis 1heofealed itselfa sobering talk I hadpotentialunless whysafely rev in recently ,.vith a claimantfell 30through a skylight. whofeet 1hewas theon the1hisguy who waseveryone understands claimantforemanjob-the responsible for making the worksite safe.fall has turned futuretheand into a million-dollar issue, and theofcompany all ofemployees is in jeopardy-all because $50 worth ofthe reasons behind its fall-prevention equipmentset up. wasn\'t In roofing, theofis atheartyour profitability. whysafetytheof What Your People Need to Know About Safetywhat you do- and Mallng sure your people understand the why ofstarts with transparency anda commonsafetybuys into them ." speakinglanguage. Here everyoneyoare three things thatinur organization should understand: I.Experience Modification3. Pre-Loss and Post-Loss Everyone atfirm should knowa workers\' compen Your people need Lo understandhappens before a claim yourwhatwhat sation Experience Modification Rate (EMR) is. Theytoandhappens after a claim. Before a claim, you work needwhaton understand how itthe profitabilityinsurabilitybest safelyes andoutfor unsafe beaffectsandofpractic layconsequences laypeople, explainitwhatwrong, your organization. Forthatis a measurehavior. After a claim, you figure outwentamend oflosses, which indicates claims activity. The lower theyourtices ifary, andthe consequences. yourbest prac necess execute EMR, the better.lowdemonstrates Lhat you have fewIt\'s veryto ha a clear and consistent AEMRimportantvemessage losses, which implies safe behavior. Safe behavior males yourpre-andIfhire for safety, your people will get post-loss.you organizationmore attractive risk to general contractors,this really fast.When youtheon these safety elements, aliftveil insuranceyour building owners, andcompanies.there\'s greater alignmenl oftalent. 1hey understand \Vhen your employees understand what themeanswhere you stand-andhatsafetyshould EMRw your nextsteps to them, Lhey will help protectnumber-one personbe-becauseworking toward a shared goal: increased it. Thetoyou\'re turn in someone for committing workers\' compensationprofitability. fraud is a coworker who understands how this bad actor is affectingGetting Personal About Safety their company. Each worker ultimately is responsible for his safe (and unsafe) 2.Bidbehavior throughout the workday. Banners all over the place yourgoesa bid.proclaimingdon\'t make anyone safer. Inthey Everyone atfirm should know whatintoIt\'s "safety first"fact, prettymaterial costs, laborand basic:costs,profit. \'!here\'smay cause someof feelingscomplacency. probably notlot you can do to drop the material cost, so Jet\'s aSafety never should bepriorityt your organization. aafocus oncosts andWhatinto labor? Wages, laborprofit.goesPriorities change, but values never do. Safetybe a value, should benefits, insurance, etc. Ifjobgoing to sell for $100,000 theisbeyond compromise, andmatterfact whencomes to aofit and your material costs are similaryour competition, where tohow you do business. canmale the difference\'?Ifhigh, youyour insurance costs areHire talented employees who value safety andorganiyour there\'s a goodyour profits are low. chancezation will benefit.is howbecomes everyone\'s M.0. 1hatsafety 12www.mrca.org~tRoofer Midwes'