b'YOUNG CONTRACTORSRESIDENTIAL MARKETING TIPSRachel Garcia, Marketing Manager for Malarkey Roofing ProductsF orresidentialroofingsuppliers often offer content and posts based on the contractors,havingaitems you install - and its easy to take that material comprehensive plan for yourand incorporate it into your own postings.business promotion is essential.Referrals WithouttherightmarketingandThese days, with technology at our fingertips, its more communicationapproaches,important than ever to pay attention to what individuals chances of expanding your customer base are greatlyare saying about your business. While some may think hindered. Ignoring such an advantage could be aword-of-mouth advertising is beyond their control, costly mistake for any business. many contractors have come up with incentive referral Social Mediaprograms to encourage their customers to promote Social media can be a powerful tool. Business ownerstheir services. have access to sites such as Facebook, Twitter andReferral strategies nowadays comprise two main Instagram which can be used to engage potentialsteps:Firstly,feedbackmustbecollectedfrom customers. For optimal results, an effort should besatisfied customers; second, these pieces must be made to utilize multiple platforms at once. shared via emails, social media posts and webpages.Creating posts for your online channels can seemNothing is more effective in generating referrals to intimidating. Utilizing insights and materials fromyour roofing business than offering excellent service industry affiliates is a great way to get the ball rolling.and making sure that positive customer experiences For instance, the social media accounts of yourare shared. Word-of-mouth serves as an incredibly 12 www.mrca.orgMidwest Roofer'