b'YOUNG CONTRACTORS COUNCILYCC WebinarsContractor Marketing StrategiesRachel GarciaMalarkey Roofing ProductsWe have officially launched our Young ContractorsThe average webinar will last 515 minutes. Council webinar video series. This valuable resourceThis gives us enough time to briefly overview our is going to connect contractors throughout thehigh-level topics without having to commit to a Midwest and give them the ability to discuss variouslarge block of time. Youll meet other professionals topics through video conferencing. The goal isexperiencing your same frustrations and successes. to use these webinars to connect throughout theOur thoughts are to provide a network of young year, then come together at the Annual Conferenceprofessionals for you to confide in. Your peers in to audit everything learned and reveal findingsthis industry are so valuable. There is so much we through educational sessions.can all learn from each other. For each session, we assign a YCC member to leadThese short video discussions could be instrumental the topic and help guide the discussion. The firstin improving your business practices. We welcome session introduced was Contractor Marketingeveryones ideas and participation as we continue to Strategies led by myself. With that being such adevelop this program. All webinars will be recorded large topic, I broke it down to a few fundamentaland can be accessed on the YCC page through the marketing strategies.MRCA website.Identify Your MarketIt would be great to have every potential customer as your target audience, but realistically thats not the best strategy. When you target a specific segment of your market, you are able to create targeted content and that will help share your message more effectively. Audit Your Website All of your marketing efforts lead back to your website. Build trust with your website and make sure it is acting as your 24/7 salesperson. Create Interesting Content Differentiate yourselves with engaging content. This will help your customers view you as a trusted advisor. Campaigns Every marketing activity should be treated as a campaign. Follow a theme over an extended period of time and play with different marketingFor more information or to participate contact Megan mediums to tell a story.Miller at 800-497-6722 or mmiller@mrca.org30 www.mrca.orgMidwest Roofer'