b'MRCA WOMEN IN ROOFINGWinR in St Louis: Managing Safety Culture, Sales Opportunities and Service DepartmentsSafety CultureEmail blasts focusing on maintenanceFacilitator Laurie MooreVehicle Wraps President, CEO and Safety Director, Kreiling Local organization participationRoofing Co, Peoria, ILHosting lunch-and-learns for local L ou Holtz said If better is possible, good is no longer an option.architectsSafety is high on the list for minimizing the liability and overheadSuggested software systems for organizing opportunities:costs of your roofing company. Implementing best safety practicesSage/Timberlineimproves employee culture and increases your ability to remain Dataformacompetitive by keeping accident cost and insurance rates low.Roof LogicIf the first step to a better program is leaderships commitment, the FCS Controlsecond and most difficult is to get everyone to buy in (and not just Salesforcewhen the boss is watching). The following comments were sharedAnswer these questions to guide your strategic plan:as suggestions: Who is your customer? Know your companys strengths so you can Make safety easy with better equipment and clearly illustratedbest match your service to your customers needs. instructions for each job. How do you reach your ideal customer? Choose methods and The boss has to follow the same standards as the employees.media of marketing that best reaches your ideal customer and Jackie La Duke Walters, LaDuke Roofing & Sheet Metal, Oak Park, MIdifferentiates your service from others.Make safety relevant to the employees so they have an investedHow do I measure results of marketing efforts? Track calls resulting from interest in following as well as improving the program marketing. Marketing methods that result in the highest percentage Tawney Seibert, Fisher Roofing of Kearney, NE of sales will determine how best to direct future efforts.Educate employees on the financial impact of OSHA fines andService Departmentsaccidents.Its more relevant when they realize there will be lessFacilitator Jennifer Trapanehours of work available if the company isnt qualified or competitivePreviously, Service Department Manager, Nations Roof, Chicago, IL for work opportunities Currently, Territory Manager, Henry CompanyCheryl McGlothlin Chapman, Empire Roofing, Fort Worth, TX Maintenance and Service are important for roofing companies Encourage participation from everyone including sales andto manage well but can be challenging due to volume and tight management timelines.Properly setting the customers expectations of response Teaming up with an employer supported medical facility to helptime, notifications and billing, and what to expect during the process manage treatment of injuries and reporting are key to customer satisfaction.This role is a great opportunity for Jenna Kramer, Project Manager, Wm Kramer & Son Inc. Cleves, OH organized, experienced office administration employees.A periodic safety meeting is no longer a sufficient way to implementWorkorder tools that sync with a calendar as well as GPS tracking todays safety programs.A combination of efforts will help ensure thatsupport fast, efficient dispatching. This growing area of the industry all employees have access to knowledge and can understand andis a great stabilizing component of the roofing business.The repairs apply the practices.Todays programs include weekly toolbox talks,on days that dont allow for roof replacement workadd opportunity company-wide meetings, frequent jobsite planning and inspectionsfor volume as well as preventive maintenance work that can be and safety applications to allow training to be at the employeesscheduled in between larger jobs to fill in the gaps.fingertips.Harness is a mobile safety application available to beSuccessfully pleasing customers with your well-organized service used for toolbox talks and it is FREE with your MRCA membership.department is a great way to impress customers when they sample Sales opportunities your service. Be sure to leave the customer information on qualified Facilitator Debbie Ocken roofers and the great things to expect from your company when they Commercial Sales and Project Management, Sprague Roofing,need a roof replacement.Lincoln, NE Not knowing what to improve or not measuring results of the efforts Peter Drucker said That which can be measured can be managed.are like running a business blind.MRCA contractors can share ideas When analyzing opportunities, decide on specific efforts andon how to approach current industry challenges and use software to implement. Track and analyze the results. Make adjustments andeffectively measure efforts needed to run profitable businesses that implement again. Repeat this process until you achieve results thatoffer valuable service to our customers while limiting our liability in the seem to maximize efforts. If you cant measure efforts, and knowprocess.If you have a resource that helps you with the management the impact, you cant possibly makeof your roofing company, please site the source, tell us why it was improvements. helpful and email to Megan Miller at mmiller@mrca.org. Gathering Convert leads to sales by setting SMARTin-person at conference to discuss these topics was time well spent goals:to hear about time-tested ideas. Its also a comfort to know you Suggested marketing campaigns: arent alone if you dont know everything there is to know about the Billboards switching locations monthlyroofing business.backed up with mailers to the areawww.mrca.orgMidwest Roofer 27'