b'repair or replacement project, the more likely you are to win thattime to look at other websites and see what you like.Often the job.Many companies have used the aerial roof measurementname of the company that developed it is on the site.Also pull technology in their estimating programs.By utilizing the CADyour information together ahead of time, it will save you time files generated from the technology, it is easy for contractors toand money when you start working with the web development import the drawings and measurements; saving significant timecompany.Lastly, look internally first.It is amazing how many and complications. people know how to create websites and you may have someone With technology companies working with manufacturers andalready working for you that would love to work on a new distributors, contractors can also now utilize the measurements towebsite.bid jobs and order materials online.Sales people have moved toTake the Timeusing tablets to share the information with customers quickly andThe most important part of incorporating any efficiently which is important in this technology age. technology is to take your time and evaluate.Talk to Estimating technologies other contractors through your associations or networks and see Advancements in estimating software and platformswhat has worked for them.Look at online reviews and see if as well as the introduction of web-based solutionsyou can have some trial time to play with and understand the have put this tool within the reach of virtually any size roofingtechnology.There is a large commitment in time whenever there contractor. Not every solution will fit every business right outis a change or adoption of new technology so be sure it is matches of the box so its important to understand your companys needs,the goals of the company.how the technology fits into your existing processes and whatAlso be aware that many types of software adoption will new efficiencies can be realized through the implementation of anactually have a cultural effect on the company.Processes will estimating platform. need to be updated, personnel trained and data uploaded.It Some contractors are large enough to require robust,is not easy to change software so create a relationship with the enterprise-level estimating programs that provide jobsoftware provider upfront so there is a high degree of comfort and management, estimating and customer relationship managementconfidence when initiating the new technology and processes into solutions.While for the smaller to mid-sized contractor, anyour company.enterprise solution is probably overkill.Smaller operations may want to consider a simple, intuitive, web-based solution that delivers a professional estimate.Whatever solution is chosen, its important for contractors to make sure that it integrates with the other technologies theyCUSTOM TAILORED are using.For example, if you are using aerial measurement technology, be sure that the measurements will flow into theLEgAL SOLUTIOnS program and populate the correct fields.Manual entry of numbers can be time consuming and lead to costly errors in the case of a typo. for Your BusinessMarketing SoftwareThe number one must important marketingIn some areas of the law, off the technology is a website.It needs to provide enoughrack wont do! Let our experienced information about your company in such a way that potentialattorneys provide you with effective customers will take action and request an estimate for their job. A customer wants to feel confident that you are experienced andlegal solutions. that your team is professional.You need to validate that you will OSHAsupport your work with service afterward if needed and that you are knowledgeable about the latest products and technologies.Workers Comp DefenseThis can all happen on your website and speak to the customers Labor & Employment Lawlong before they pick up the phone.Your website should be dynamic, meaning that the content Construction Lawis fresh and always up to date.Have a section on your site that provides short articles and information that your customersWE ARE A PERfEct fit, will find interesting.Post your press releases and other newsNo MAttER thE SizE Gary W. Aumanregularly on your site.A good website will have a prominent button or link on every page that a visitor can click on to request an estimate.Ask them to complete a form that captures their contact information (name, address, phone and email) but also use the opportunity to gather some basic qualifying information.Finding a good website developer can be challenging but it is amazing what is available today.Everything from do-it-yourself, to leasing a website to finding a good internet marketing agency. www.dmfdayton.com(937) 223-6003Before hiring a company to update or develop a website, take the www.mrca.orgMidwest Roofer 15Dunlevey Ad_Auman_mica.indd 1 2/19/14 2:57:56 PM'