b'THEMEASURE OF A MAGAZINE The March issue of ABC contains the last Editorial that Jim Mccawley will ever write, for he passed away just 24 hours after that issue went to press. His pungent viewpoints and analytical comments on industry events, expressed on this page will be missed by many ABC readers, who often told him that they would subscribe to the magazine even if it contained only his editorial. We plan to publish aselection of his editorials in booklet form and those interested in getting copies, will find an announcement on another page. In this issue, we will review briefly his career and how he influenced the history oftheroofingindustryduringthe45yearshe served it,and of the men who worked with him. We,thosewhoremain behind,willattempt to live up to hishigh ideals and to preserve his policies for the American Roofer magazine. We requestthe support of all his friends and of the industry to whom he dedicated his life,to help us produce a magazine thatthe real VOICE of the INDUSTRY. is Weareaskingforthe participation of every facet of this industry want . we letters fromreaders telling us what they want to read about in the magazine,and to write often with perplexing questions and problems on applications,installations, products and any local, regional or national issues. We want also to hear of readers successes and unusual jobs undertaken and how they were handled. In other words, we ask every reader to be the eyes and the ears of the industry, and to use the magazine as thefor his ideasand thoughts. outlet Aneditorialboardcomposedof topindustryexperts, covering every technical and practical aspect of the roofing and building industry will personally assist the ABCstaff toreview,evaluate,revise and correct editorial material so that each article is accurate and factual, reflecting the interests of our readers. Anumber ofleading men,contractors,technicalresearchmen, manufacturers personnel, architects and others have generously offered their assistance on arotating basis so that our readers will have the benefit of the varied and constructive talents and experiences of many experts. We the ABC staff, consider our duties to be the following: Toconsider first, our responsibilities to the ABC contractor readers interests editorially. To deservetheconfidence andtrust placed in this publication by permitting onlytruth and accuracy to be printed in its pages, in-so-far as humanly possible. To have the courage and fortitude to take the unpopular stand as long as the fight is for the benefit of your industry. To never hesitate topraise or to blame asystem, aproduct or amethod as the truth indicates. Topromotethetrendsor practicesthatare in the best interests of thP.industry in the long pull. To recognizetheachievementsof the men serving the industry and to grant recognition to them in the pages of ABC. To contribute to the advancement of the industry we serve inevery way possible. Toholdtherespectofthe professional businessmen we serve through the pages of the magazine. To realize that we do not knoweverything about the industry and are willing to listen to our readers so we can learn more. Sincerely, The ABC Staff'