b'THE MEASURE OF AN INDUSTRY (continued from poge 16) new name under which the magazine was published was American Roofer and Modern Roofing. Mccawley was still operating his roofingbusiness,editing the American Roofer and at the same time writinghis book on Roofing, whichwasnearingpublication whenhetraveledtoSt.Louisto attend the 1938 Convention of the UnitedRoofing Contractors Association. He had merely intendedreport to the convention, buthis surprise to was confronted by adelegation of roofing contractorswho urged him toacceptthepost ofExecutive Secretary of URCA. Following the passing of Eugene Pope,formersecretary of URCA, Harriet B. Wagner, formerlinotype operator for American Roofer magazine, took over the Secretaryship of the Association. She served washer for three years and itupon retirement that Mccawley was approachedtofillthe position.The proposal wasmostuninteresting, astheassociationwas in fact, bankrupt,andhadonly10dues paying members. However, he wasAbove are reproduced asd1dionofdippings persuaded toaccept the position.from over 100 newspo~rs from ev1:r11 part of th~United Stat~s. with acombined eirrulation of The NERSICA position left vacant21,0J0,000 readers, t~stifying to the value of the investigation madeby thtU. R. C. A. Stcrrtaru by this change was filled by C.N.in GreedBritain-the reaultsof which can fH, Nichols,who unsuccessfullyat measured in dollars and cents not onlytoroof ingcontrqctors but to m.anufacturet-tiofliretemptedin 1951 to merge NRCAresisting roofing maleri.als, built-up roollng and a11phalt shingles, to which tribule has beth paid and NERSICA into a single nation by-th, invutigalot-. alorganization.Sincethattime, NERSICA has diversifie into the d building improvement area with a large increase in membership andthefollowingdevotedbothtimedied.Thefactthatthe United greaterprestigeandinfluenceandmoneyandservedinmanyRoofing Contractors Association spreadingacross thenation. Wm.capacities;I.A.Langer, of(NRCA)isstillinexistence isa WisconYoungclaus, the present executivesin;TomDalyofKansas;C.C.tribute tothosewhomade sacridirectorofNERSICA,has con FiggeofIllinois;DickGauseofficesoftime,energy and cash to tinuedtheupwardgrowthof theIndiana;J.Boyd Griffiths of Newenable it to continueduringperiods Association.York;J.J.HessionofKentucky;when trade associations in its own In the meantime, having accept B.D.Schram of Colorado; J.A.field and others were collapsing by edtheURCAsecretaryship, JimPiperofN.C.;BillPennockofthe hundreds,andatribute in McCawley, to support the Associa Illinois;BenEskoofIllinois; Artparticular,toitsownexecutive tion and himself, invested his ownBiebelofIllinois;JulienLoebofsecretary,JamesMccawley, who andborrowedfundstolaunchaLouisiana; Bernie Schramm, Johnbackedhisfaithwithhisownj newmagazinecalledtheNA Reuter, Bob Bubenzer, Clyde Scott,cash."_ .TIONALROOFER,whichtoaMyronPowellandC.L.CockrellName Change To NRCA large extent reflected built-up roof served tirelessly along with scores ing rather than the more diversi of otherstoonumerousto list.In 1948, at the urging of McCawfiededitorial of NERSICA\'s book,These men not only recruited newley,thenameof the Association the American Roofer.members, organized state and citywaschangedto National Roofing Duringthethirteenyearsthatchapters, worked withunions,ContractorsAssociationasmore labor Jim Mccawleywasexecutivelobbyed fortheTaft-Hartley law,representative of its character and secretary, the association grewworkedonapprenticeshippro geographicalareaofitsservice. from10membersto711.Thegrams, plus many other necessaryAs the membership of the Associacredit forthisgrowthbelongstoandeffectiveindustrymeasures.tionspreadtomoreandmore manymemberswhoworked hardIn one of its bulletins,URCAstates thecharacterof the meminco-operatingwiththeirSecre paidJimMcCawleyaveryhighbershipchanged.Originallycontary to promote the services to thecompliment,stating,"Foreveryfined to built-up roofing firms, the industry as awhole.Men such asassociation in existence, four have(continued on poge 30) 18APRIL,1969'