b'30 BUSINESS MANAGEMENT (continued from pg 29)regularly demonstrate how glad they are to have their employees on the team.3.Get to know their employees as peopleVince Lombardi, the legendary coach of the Green Bay Packers said, Nothing is more unequal than the equal treatment of unequals.Translatingthecoach-speak:Eventhoughyour employees may be equal, to motivate them properly, you cant treat them all the same way.For instance:One of your employees is interested in taking onadditionalresponsibilitiessotheycanbe promoted into management.Another employee desires to buy a house, so they want an opportunity to make more money. an outstanding catcher on the high school team.Yetanotheremployeetreasurestimeoff,RealizethatBoborAlice,whoworksforyou,is sotheycanspendthattimewithchildrenormore than just a bookkeeper.He or she has a grandchildren. family and has plans and dreams just as you do. Dedicated to keeping its members at the forefront in their industryHow much do you know about Bob or Alice? Their The key to successful motivation is to reward yourfavorite sports team? Where they like to go out to people the way that they want to be rewarded, noteat? What they like to do on their free time?necessarily the way that you or I would like to be rewarded. Get to know your employees as people, and not just as cogs in your machine. Realize that people dont Unlike my daughter Allison, who is a loud, aggressivework for companies; they work for (or leave) their go-getter, my youngest daughter, Heidi, is quiet, shybosses.and sensitive. As middle schooler, Heidi was about to get her first experience on a competitive sports4.Are role models for the organizationteam. With the wrong kind of coach (one that wouldMy daughter Allison once said to me, What you primarily bark or yell at her), Heidi might last onlyand Mom do speaks so loudly, I cant hear what you days or even hours on the softball team. say.I watched from the stands as Heidis coach, instead,I recently took the car through the local car wash. workedhismagiclikeaskilledcraftsman.HeThe operator, as he took my money said, You are learned exactly what to do to individually motivatedriving your wifes car today. And you are not riding each girl on the team. your bike like you always do today, either.The coach understood when a girl misplayed a ball,I had no idea who this person was.for example, whether she would need a verbal kick in the pants or a literal pat on the back to get herPeople are watching you!backinthegame.Healsoknewexactlyhowto motivate Heidi, who as a result went on to becomeAs a speaker, I watch others in my industry. It makes The InsulatorFebruary 2022'