b'BUSINESS MANAGEMENTAIdisruptsthepersonal,one-on-onehumancan look at it and instantly know its not going to interactions that can create robust feelings ofbe acceptable to the employees or the public.loyalty. Over reliance on AI can lead to a missingImproving performanceout of human intuition, said Delaney. Sowherecananinvestmentin AIreturnthe Third, no matter how smart the output frommost bang for the buck? Here are some areas of achatbotprogram,itremainstruethatanbusiness operations for which chatbot programs experienced human being can develop an affinityseem especially suited:with customers that can only be achieved through* Customer service. Chatbot programs that handle years of productive interactions.Someone whocustomer problems are advancing far beyond has operated as a service professional for 20 yearsthe familiar, simple-minded web helpers of the will have vastly more knowledge and customerpast. Rather than accessing a limited database savvy than an AI program that has been trained onof information and spitting out canned responses three or four years of data, said Piyush Tripathi,to customer questions, the new programs handle lead engineer at Square. Businesses need toinquiries in creative ways, using natural language. balance what is produced by the machine withAndtheiranswersareinformedbyallofthe what is produced by the human. information they have absorbed from the Internet.Finally, managers must constantly address AI* Advertising and marketing. Artificial intelligence activity in light of the companys current posturecandevelopcompletemarketingcampaigns, with employees and the public. Do the initiativesstartingwiththemesandmovingontostory created by AI align with company values?boards, promotional text, and even artwork and While AI is objective in its analysis and conclusions,videos. it is not aware of how to assess values and whyAn AI program can do the work of a creative director they are important, said Tripathi. A project planand even perform A/B testing, said Maymar. It can may be perfect in the eyes of a robot, but a human'