b'BUSINESS MANAGEMENT Continued from page 9speed up such projects dramatically, completingobjective plan, noted Tripathi. These programs in maybe an hour what unaided humans mightcan help avoid the natural bias that can arise with require two weeks to accomplish. the tendencies to go with what worked in the past * Performance reviews. AI Programs can completeor what is familiar, as opposed to what is logical. the foundational work of employee evaluations by* Training programs. AI programs can make the comparing worker achievements against companytask of developing staff educational modules much metrics. They can also produce reports that revealeasier, said Phil Siegel, founder of CAPTRS, performance trends over the years.a nonprofit organization working with artificial * Project planning. Thanks to its sophisticatedintelligence (captrs.org). In the past, businesses algorithms, AI can create smart schedules thatwould write static manuals that required constant analyze the various parts of a project and identifyupdatingovertime.Modern AIprogramscan theoften-hiddendependenciesthatmustbecreate dynamic, interactive modules built upon addressedtoavoidunexpecteddelays,saidfoundational performance parameters provided by Tripathi. Very often its hard to do all of thatcompany management. Training initiatives can be manually,becausetherearesomanyloosemade more specific than in the past, responding to connections and variables that must be kept inthe needs of people who are having trouble with mind. certain parts of their jobs, said Siegel. Such programs can analyze worker and resource*Supplierandcustomerevaluations.Willa availabilities,equipmentcapabilities,andprospective customer be able to pay their bills? budgetary limitations when planning timelinesWill a vendor close up shop before delivering for peak performance. The result is often a morecritical materials? Because AI can analyze data so deeply, it can figure out that something is likely to go wrong at an organization long before a human can spot problems, said Tripathi. This allows the SUBSCRIBE TODAY TO business to take the appropriate action to avoid a hit to the bottom line.* Business plans. What is the best course of action for a business over the next three years? Into what new markets should it expand? Artificial intelligencecanlayoutapotentialbusiness direction, along with an appropriate marketing plan, said Maymar. It will provide stimulating ideas and a clear path to follow, even if current management lacks an MBA or formal business education.Laying groundworkWhile AI can increase company profitability by CONTENT IS KING lending efficiencies to all of the above areas, the fact remains that a watchful eye is essential for ensuring that the activities of the new technology Dont miss any of our GREAT CONTENT! areaccurate,empathic,informedbyhuman experience, and aligned with company values.eMagazineeNewsletterPodcasts WeshouldnotthinkofAIassomekindof magical process, because then we would lack theWebinars LinkedIn, Twitter, Facebook understanding of its internal operations necessary to criticize its performance, said Delaney. We need to know that it has limitations, that it cant RoofingContractor.com give all the answers, and that theres still value in cross-checking everything it does.10 www.mrca.orgMidwest Roofer'