b'BUSINESS MANAGEMENTARTIFICIAL INTELLIGENCE AND THE BOTTOM LINEMAKING CHATBOTS PAY OFFBy: Phillip M. PerryArtificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service to long range business planning. Impressive as they are, AI-generated materials must be checked for accuracy and for conformance with company values.A rtificialintelligenceisthe efficiency and potency of those very business invading the business world.activities.Companies of all sizes areMinding the storeexperimenting with ChatGPT and similar programsWhileAIisapromisingventureformost to improve their performance in such areas asanyenterprise,managersmustensurethat salesoptimization,inventorymanagement,unmonitoredtechnologydoesnotdamagea business planning, customer service, and fraudcompanysoperationsortarnishitsimage. detection.Especially in these early days, skepticism is as Artificial intelligence is enabling a new way ofvalid an attitude as enthusiasm.working, communicating, and sharing informationManagers must keep their eyes open for several throughout all business operations, said Jakepotential problems. The first is accuracy. Given Maymar, VP of Innovation at the Glimpse Group,the impressive size of AIs resources, humans a technology company working with generative AIare apt to place too much trust in its output. In (theglimpsegroup.com). It is a new age dawningfact, AI often produces many factual errors which that will extend the technological advances thattechnologists call hallucinations. Experts warn began a few decades ago when the computerthat everything generated by the new technology replaced the printing press. must be validated by a human. ThebenefitsofAIaccruenotjusttolargeUnchecked errors, of course, can damage any corporations. Smaller businesses are often lasercompanys reputation. But a second problem is focused on selling, closing deals, and workinga lack of empathy that is all too evident in much productivelywithcustomers,saidPatrickof the output that emanates from AI programs. Delaney,asoftwareengineerspecializinginCustomers and employees can be irritated when artificial intelligence. AI is well suited to enhance 8 www.mrca.orgMidwest Roofer'