b'BUSINESS MANAGEMENTExperts advise using a two-step process in every area of company operations. That means letting AICHATBOTS AND THE do the foundational work, and then having a human check for errors of fact and nuance.BUSINESS ENTERPRISE Someexampleswillmakethisclear.DespiteI n the accompanying article, technology experts tell how theirsophistication, AI-fueledcustomerserviceartificial intelligence can help companies improve their interactions can still seem tone-deaf. Thats why aoperations and increase their profits. But how does human representative must usually step in after thethe typical chatbot program feel about that? The author AI program has completed such foundational work asasked ChatGPT to assess its capabilities in the business performing an initial analysis and assessing metrics.environment. Heres the response:With promotional initiatives, too, experienced humansPhillip M. Perry: Can AI be used to help businesses run need to come in and check the work provided bybetter?artificial intelligence. While AI programs may seemChatGPT: Yes, Artificial Intelligence (AI) can indeed help valid on their surface, very often they lack the humanbusinesses run better. In fact, many organizations are element that makes such initiatives work., saidalready harnessing AI to improve various aspects of their Maymar. Without the human touch, they can seemoperations. Here are some of the ways AI is used to help soulless. businesses:In the area of performance reviews, employees willImproving Customer Service.benefit from one-on-one conversations that discussData Analysis and Insights. why targets were achieved in some areas and notSupply Chain Management.in others. The human manager needs to providePersonalization.the encouragement that an AI program cannot,Fraud Detection.said Maymar. Personal interaction is necessary toHR and Talent Acquisition. transform an objective review into an opportunity to grow, coach, and share knowledge. Sales Optimization.Getting started Risk Management.While AI holds promise for any business enterprise,Process Automation.it can be difficult to get the ball rolling. Experts adviseProduct Development.starting with simple projects, encouraging everyoneRemember, successful implementation of AI requires a to participate. Figure out a way to make AI a commonclear understanding of business needs, suitable data part of daily operations throughout your business,infrastructure, and a skilled team that can deploy and advises Delaney. Schedule learning periods so themanage AI systems. Additionally, ethical considerations staff becomes familiar with the system. Delaneysuch as data privacy and AI fairness should be taken into compares the role of ChatGPT to that of Microsoftaccount.Word twenty years ago. What was a novelty thenresults, said Karasin. At the same time, the human has become a routine part of the business world.operator learns how to fashion prompts that bring Experimentation will be necessary, and that can leadproductive responses.to some failures. Businesses need to keep in mindWhile the AI learning curve may seem daunting, its that if a certain operation doesnt work particularlywise for every business to get an early start, even well with AI right now, it may do so in the future. AIat a basic level. Managers need to become aware programs get smart really fast, said Joe Karasin, anof how AI works, and how it can be used as a force AI consultant and SEO specialist. As you continuemultiplier for business capabilities, said Maymar. to train the program, it continues to improve, andEveryone is going to be using AI pretty soon, and gives you better, more targeted information. you dont want to be the one left behind. The best A major driver for the improvement of AI performancething to do is to ride the wave now instead of being is the ability of the human operator to write effectiveburied in the crest as it goes over.questions.AIlearnsfromthecorrectionsan individual makes to their prompts, and with repeated iterations does a better job of providing productive www.mrca.orgMidwest Roofer 11'