b'Convention Highlights Continued Marcus B. Manson Decade of Change??? TheMidwestRoofingContractors Association\'s40thAnnualConvention TomLeonard,33-year-oldmarketingended with a renewed spirit to upgrade our genius, was the keynote speaker during theindustry both technically and financially. MRCA Convention\'s Monday luncheon.The CityMilwaukee and their contractor of membersreceivespecialthanksforan Reynold"Pete"Mooneyof Braxtonexcellent presentation. Associates discussed the strategic changes thathaveoccurredintheroofingAswe move into the 1990\'s our business marketplace.decisions needreflect the spirit required to to operate the Companies we have worked so hard at maintaining. The roofing industry ismovingtowardsamorescientific approach to application and performance. aburdenthe contractor\'s This placesbigon operationandplacesincreasedliability thatwillcreateaneedforgood relationships.These wouldi-nciudethe relationshipsinternallywithyour employeesandexternallywith manufacturers, suppliers, building owners and general contractors. The most important nonmonetary asset is youremployees,specificallythefield personnel.Education,Educationand Education arethethree most important items you can provide these employees. James Wagner, Braxton Associates, spoke ofYou can begin with operational education how the roofing market has undergone dramatic and fundamental changes in theon your company policies, safety practices, David Kielpinski wishes BarbaraMyersand instruction for useequipment utilized past decade.of the best of luck as she embarks on newin your operation for a strong base to build horizons after 13 years (1976-1989) withon. Give material information, installation MRCA Continued on Page 8 Page 7'