b'BUSINESS MANAGEMENTExample: If your goal is to go from $5M toIt can be pie in the sky stuff. But without $15M in annual revenue within three years,commitment, its just dreams without action. your salespeople need to know that. YourNothing happens.production crews need to know how thatCommitment is doing the hard things when impacts workflow. Your office staff needs toyou dont feel like it. Its making decisions understand what systems are being upgradedtoday that wont pay off for 12 to 24 months. and why. Equally important, they need to knowAdd to that having to say no to distractions exactly how their role can turn vision into(including shiny objects disguised as reality. In other words, Vision brings everyoneenhancing your systems, processes, and into the same race and gives them a reason toduplication efforts).run hard with a clear path ahead. As Brandon Dawson says, Youre either Common roofing vision traps: committed to your vision, or youre committedSaying I just want to do good work andto your excuses.grow organically. Thats a hope, not aYou want to scale? Heres what commitment strategy. looks like in roofing: Building the business around you. If yourInvesting in your people. That means company cant operate without your dailyonboarding, training, accountability, and presence, its not scalable, its a job. leadership development, not just throwing new hires on a truck.2. Commitment: Discipline BuildsLearning to lead. Most roofing owners Dreams are great at production. That doesnt make The second pillar is commitment. Its whereyou a leader. Leadership is about getting 95% of roofing businesses tap out others to perform at high levels without your Lets be honest, vision is easy to talk about.constant involvement.Tracking the right numbers. If you cant'