b'BUSINESS MANAGEMENTPROVEN ROOFING STRATEGY3KEYS FOR CONTRACTORS WANTING TO SCALE WITHOUT BREAKING (THE VCE STRATEGY)By: Greg BoltPresident of 10x RoofingT oo many roofing contractorsdefined growth path, one that doesnt rely on are running aroundyou doing everything.putting out fires, with noLets break it down.clear roadmap to scale. Thats1. Vision: Clarity Drives Consistencywhere the VCE Strategy (Vision, Commitment, Execution) becomesMost roofing companies dont lack effort, they the game changer. lack clarity. Without a defined vision, your team Ask any roofing contractor what their biggestdoesnt know what theyre building. And if they challenge is, and youll hear the samedont know what winning looks like, how can you frustrations over and over again: inconsistentexpect them to move the needle?revenue, labor shortages, no time to trainYour vision isnt just a tagline on a website, its people, and a calendar that only fills when thea strategic destination. It answers:phones ring. But as you knowWhere is your business going in 3, 5, 10 You didnt start your business to stay stuck inyears?survival mode, you started it to create freedom, Whats the revenue goal?opportunity, and legacy.How many crews? How many locations?This strategy isnt theory. Its been built, battle-What will your reputation be in the market?tested, and proven by businesses that have scaled to eight and nine figures in industries farIf your team cant recite the future youre more complex than roofing.building towards word for word, you dont have It works because it aligns your team, youralignment. That lack of alignment is costing you operations, and your energy around a clearlymoney.6 www.mrca.orgMidwest Roofer'