b'STEEP SLOPEA LITTLE KNOWLEDGE GOES A LONG WAYPROJECT INFORMATION YOU SHARE WITH HOMEOWNERS IS VITAL EVEN IF YOUR COMPETITION IS ULTIMATELY HIRED Paul Scelsi, Marketing Communications Manager at Air VentM ichaelHuston,salesattic ventilation. Sometimes Lindholm Roofings manageratLindholmprice estimate was higher than others. I also know Roofing, Chicago, Illinois, isthat even when Lindholm was not used for the a big believer in sharing informationproject the homeowner took our knowledge to the with homeowners so they can makecompetition that was hired, and it was appreciated. informed decisions about their roofing project Ive even been asked to come back to make sure whether or not homeowners buy that new roof fromit was done correctly. A little knowledge goes a Lindholm. In our podcast interview with Huston,long way.he shared why hes perfectly fine learning thatPart of that knowledge about the roofing project the information he provided to the homeownerHuston is referring to is specific to the important was ultimately used by his competition to give therole proper attic ventilation can play in roofs homeowner the best new roof possible. life expectancy. Attic ventilation is supposed to In the end, you always want to do the best for thebe 50% intake airflow through vents installed in homeowner, Huston says. I have earned manythe soffit/overhang or low on the roof, and 50% jobs due to my grasp and understanding of properexhaust airflow through vents positioned high on 20 www.mrca.orgMidwest Roofer'