b'company will hire four fewer people this year to cover rising insurance costs. Seeley highlighted the findings of aBudget Office Congressional study that predicts that healthcare refonn will cost the United States 800,000 jobs.,tried to look at the positive side of However Wamboldt healthcare reform, emphasizing that the U States has aof nitedhistory absorbing and digesting big changes. He also stressed that in terms of area controlling healthcare costs-anin which the United States lags behind many othermay represent ain the right countries-thisstep direction. "IfWere a Roofing Contractor, I Would I. "focus on how technologies can lead to greater productivity and efficiency.concentrate on marketing.focus on succession planning. "Our industry is actually better at this than others I\'ve been in," Seeley said, "but Isee family0wned still that roofing contractor companies that do not have-orhave not even thought about- succession planning."said it is a Heshame when great family-owned contractor companies phase out after one or two generations.sell value, knowledge, and services. "Ratherbeing very than aggressive, we have to do the right thing for ourbuilding customers, owners, and contractors, and make sure that we\'re helping them be successful," Wamboldt said. "Provide good solutions.Astough as therelo ofoithe economy has been,are atpeople who are d ng well, and some are really struggling to find enough people because they have so much work." Petersen, SeeleY, and Wamboldt work hard at retaining and developing employees.maintain professionalism and high-quality workmanship. Healthcare Reform be honest, open, and transparent with everyone, from customers to Several panelists are wary of healthcare reform, saying they expect "aemployees and suppliers. lot of hidden taxes," "unintended consequences,"more insurance rate Rather than sell on price,on qualityreputation. "Build a andselland hikes. Barrow reported that as aresult of healthcare reform, hisbusiness that people can be proud of," Barrow said. direct Midwest Roofer- www.mrca.org11'