b'MRCA Leaders Engage in Strategic Planning Kurt Steinkuhler, MRCA Past President On April 16, the Midwest RoofingContractorsAssociation(MRCA) Board ofDirectors,Executive Committee,Technical and Research Committee, MRCA Foundation Board, advisors, and staffpartici1-daystrategicsession pated in aplanningin Indianapolis,IN.SharonPierce,from Pierce & Associates in Tubae, AZ,served as thefacilitator of thesession.Sharon sent ato the different groups prior survey to the meeting, asking for comments to be returned to her. She also interviewed some roofing contractors, suppliers, manufactur were present in each group disers, and representatives from theroofingcussion to record the comments media via telephone prior to the session inandwritethemonflipcharts. order to hear their perspectives and ideasThe charts were then used as a about where the industry is headed.roadmap for the development We started the day with group discus of the MRCA strategic plan. The sionsaboutindustrytrendsthateachgroupsreconvenedandeach committee is experiencing and the impactreported their work plans for the that those trends are having on each com committees to the MRCA Board. mittee, and more importantly, how MRCAIthe day was very canaddressthosetrendsandmeetthebelieve that goals of the industry. We also discussedproductiveandsetthefuture the strengths and weaknesses that we cur vision of MRCA, serving as thetohelp themwith thestrategicp ng firstofmanyannualstrategiclannirently have as an organization, and outlinedsession;was arassist. meetings that will keep us on the righttoittrue hono to some long-range organizationalgoals forpathThethemeforthestrategicplanning help MRCA members in positive ways. I each committee. We set our priorities andlooksession was "Vision without action is merely objectives for 2010 and 2011 so that we canforward to meeting with the board again thisa dream. Action without vision is just passaddress and achieve our goals.summer for anupdate onhow they haveing time. Vision with action can change the The next step involved moving to small progressed with the objectives set at theworld." board meeting in April. Iassist them in group discussions within each committeewillI ho that the MRCA Board can use the making any changes to the objectives set inpe to set theactionsteps andassignroles,April or help adjust timelines tor completioninformation that came out of this session to responsibilities,anddeadlinesforeachmakechanges to MRCA for your of the tasks.positive goal and objective. Each group appointedb it now and in the future. I\'d like to thank MRCA President Ronnieenef to aor leader, and: MRCA staff members chairMcGlothlin and theboard for askingme Midwest ValuesBusinessResourcesNetworkingI11'