b'"Always on Top" is the theme for the 46th MRCA Annual Convention and Trade Show. I a.think it\'s an appropriate title, but one that is not ,.given easily. MRCA is constantly working to introduce new products and services that help achieve one goal-to improve the bottom line of our members. Did you know that every year MRCA reviews its services? Ifnot meeting the a service is needs orof our members, it is eiexpectations I:ther changed orisfound anywhere else in the industry.has eliminated. A good example the Midwest Roofer, MRCA\'s monthly newslet Since its inception, the goal of MRCA 0ter. Midwest Rooferjust wasn\'t getting the jobbeen to actively and efficiently promote the ad had long served the needs ofmembers, butvancement offorourthe roofing industry through indone anymore. After careful planning, MRCAmation dissemination and roofing contractor introduced a new and expanded format. That isadvocacy. Perhaps there is no better example because MRCA members count on Midwestof MRCA\'s unrivaled commitment to roofing inRooferto provide them with information that isdustry excellence than the MRCA Annual Contimely and relevant to their business needs.vention and Trade Show. Since 1950. MRCA We also are careful to listen to the needs ofhas consistently produced the most informative, convenient and economical conventions available to the roofing industry. Simply put, no other convention offers roofing industry professionals as good ofon their investment. a return This year\'s October 13-1 5 convention in Milwaukee will certainly be no different. "Always on Top" is more than a convention slogan for MRCA, it is a personal goal that each one of the officers. directors and staff members of MRCA strives for. Meeting the needs of members now and for tomorrow means being able to adapt and grow in an everchanging environment. It means expanding our strengths and minimizing our weaknesses. It means working together with the National Roofing Contractors Association and our fellow regional associations, as well as the state and .local associations to improve the entire roofing industry. Most importantly, it means serving our our members. At the end of 1994, MRCA con membership in any and every way that we can. BY EXECUTIVE DIRECTORducted a survey on the wants and needs of ourIf you are already a member of MRCA then OFMRCAmembers. The number one concern ofyou know how important a role MRCA ourcan play TOMKNIGHTmembers was Workers\' Compensation Insur in your business. If you are not yet a member of ance. That is why MRCA is developing a self MRCA, I encourage you to further explore the funded work comp pool to help members whobenefits of membership byor writingcalling qualify deal with the rising costs of insurance.MRCA headquarters, or stopping by the MRCA But it doesn\'t stop there! MRCA is constantlybooth in the middle of the trade show floor in exploring new services and benefits to offerMilwaukee. Join MRCAwhy our toand you\'ll see members, while still offering members the prod members say that membership in MRCA is ucts and services they have come to know andmore than a business expense, it is a business expect.investment. Programs such as the MRCAcator AppliAgreement Program, RoofMRCA BusiWatch, ness Management Forms, and more, help make up the core of MRCAnot be services that can MR October 955'