b'werementioned.Thisisadvertising. Another way to advertise that you should DIRECT FROM A DIRECTORnot overlook is the rolling stock of your company. It is agood investment to havecompanysignspaintedonthe BUILDING A GOODrolling stock withalegiblecompany name and phone number. What about REPUTATIONsponsoring Little League baseball teams orsoftballteams?Isthisgood advertising?Manyfeelit is.Besides advertising your company, whenyou sponsorteamsyouareperceivedas someone who cares enough to take time Building a good reputation for yourandmoneytosponsoragroupof business is not an overnight endeavor. Ityoungsters or others in their sport. This takes years ofis the stuff that reputations are made of. reliable service and loyalYou know you\'re a nice guy. Let others customers. We know that a reputationknow it! not backed by facts is hollow. We want thosewedealwith,andthosewithContinuing Education whom we want to deal with, to perceive our company in the best possible light.Education can help to enhance your What makes a reputation? Can you helpreputation. I\'m not talking about degrees fosteragoodreputationforyour(although they couldn\'t hurt). I\'m talking company?about continuing our education inthe Customer SatisfactionGeorge Covingtonfield. Think back ten years. How many Covington Roofing Company, Inc.changes have occurred?Think where Referrals from satisfied customers areConway, Arkansasyour company and its reputation would the best way to build a good reputationbeif youwerestilloperatingwith for your business.Ifacustomer feelsresults to the company. Remember, noknowledgethatwastenyearsold. that he has received excellent service atEducation can be as simple as reading amatter how hard you try to do a good job fair price, he will have good words foror how conscientiousyou are, it\'s thethe current magazines on the industry to you. Ifhe has not received goodkeepupontherapidlychanging he feelsemployees who are out there day after service ortechnologies. You should be trained in a fair price, his words may notday representing you and your company. be as friendly.It isimportant to noteJust as dissatisfied customers can bringthe latest management theories and know herethatwhetherthecustomerwasaboutabadreputation,slovenlyora valid theory from a fad that won\'t last. actuallytreated fairly is not always thedisinterested employees can do the same.Professional seminars and workshops are issue.Does he thinkhewas treatedTo help the employees to have a senseanotherwayofcontinuingyour fairly? In building and retaining a goodofpurposeandallegiancetotheeducation. One of the easiest ways of company reputation, it is important tocompany so that they can present thekeeping up with what is going on is the insure that the customer receives goodpositive image youdesire,theymustsales reps that you meet These guys are service,but also,that heknowsheknowwheretheystandwiththeout to see you to tell you what is new receives good service.company.Tellemployeeswhatyouwith their products and in the field in Employee Attitudeexpect ofgeneral. These sales reps are not only them and what they can expectknowledgeablebut theyareeager to Running a close second to customersof you.Noone works efficientlyorshare this knowledge with you. in the area ofhappily not knowing what may happen reputation building are the employees. You want your people onnext.Allof uslike alittlesecurity,Building a reputation and maintaining the job site and in the office to project awhatever our job. The employees mustit doesnot have to be amonumental positive image of your company. Oftenknowthattheyareimportanttothetask.Likeanyotherbusiness the general public\'s only view of yourcompany.undertaking, there must be a plan and a company is seeing your employees onEffective Advertisinggoal.Aplanwithout agoal is like a the job. Uniforms with a company logoship without arudder.It driftsalong ornamecanhelpyouremployeesAdvertising plays a role in buildingaimlessly. You don\'t know where you "advertise" the company as they work.andmaintainingagoodreputation.are, where you are going, or how close They should also have their names onManypeople,probablyadvertisingyou are to your destination.The plan theiruniforms.Theideaof uniformsexecutives, would have you believe thatdoesnotneedtobecostlyor lends itself toafeelingof teamworkadvertisingisthe totalanswerto thecomplicated. It may not even be written among the employees and it presents aproblem of reputation building. It is andown. It may be all in your head. Just neat appearance to the public.Again,important part, but not the only one.make sure you have a plan. you\'re trying to build and maintain thatManytimesadvertisingbringstoJust as you take care of your body positive reputation.mind fine stationery and bright, four withself-improvement programsand Employees who are interested in theircolor brochures.There are, however,preventative maintenance, youshould workandaredeterminedtodoanseveral ways oftakecareofyourbusinessandits advertising besides these. efficient and effective job bring goodPreviouslytheemployees\'uniformsreputation as well. Page 2'