b'" Page3 toencouragetheuseofsoundengineeringqualif i cationswhichwillin t hemselvesgivedependabletechnicalevidenceofabilitytoperforma givenroofservice.If weareapartof anengineeringactivi.ty,let \' s start actinglikeengineers!. 1t1failtoseeasoundeconomicpositionforeither theroofing lndustry orforcommercialor industrlalcustomersinatwentyyear roofspecification.If anyoneintheindustryislookingforreasons whyracketslikeroofcoatingsexistintheseenlightenedti.mes,they mightfindthatindustryandcommercepreferthefiscaladvantagesof thatapproachenoughtoaccepttherisksinvolvedratherthantobe forcedtoacceptthebuilt-uproofingindustry\'soutmodedideasonthe useofcapital,evenifitmightrepresentsounderengineering. 11 I tmpositivethisindustry hasbeenleadingitself downthegardenpathwhenit soagressivelylocksupconsumersfortwentyandmore yearswi.thnohopeofadditionalbusinessin theshortsightedbelief thatthisconstituted goodmerchandising.Canyoupicturewhatwould behappeningtodayifeveryroofthatwasinstalledoveracommercial _ or industrialbuildingforthepastfifteenyearshadbeendesignedto givethosecustomersthemaximumcapitaluseadvantagesandsoldto permitandencouragemaintenanceactivitieseveryfiveorsoyears? Wewouldall besobusykeepingupwithexpandingbusinessactivities wewouldhardly havetimetoacknowledgethecongratulationsofour customersonfinallycatchingupwithwhat\'sgoingoninthebusiness world andlearningtohandleroofingaffairswithgoodengineering andfiscalsense. "Iexpect,youexpect,andeveryoneexpects,whentheybuysomet hi.ngofvaluetofindpackagedwiththatarticlethemanufacturer\'s recommendationsforpropercareandmaintenanceofthatitem. \'Certai.nlyinfiftyor moreyearstheroofingindustryshouldnotonly haveawakenedtotaxin.f\'luencesandtheeconomicadvantagesofservicingtheir productsthatarein useforsomanyyears,butalsothe needfordevelopingsounderproceduresfordoingit. 11 TheseareonlyafewoftheareasinroofingthatIbelieve mustchangebeforeweelevateourselvesfromthatpreviouslydescribed roleofsecondclasscitizensintheestimationofourcustomers. nTheresti.11remains,however,theimportantquestionof:Who isgoingtomakeallthesechanges? "Moti.vatedbyproperobjectivesandpoweredbyitsownimportance,theroofingcontractingindustrycanaccomplisheverythingwithinor withouti tsownranksthatisdesiredandneeded. 11 Theycanrecapturepublicconfidence,theycansupportresearch, they . createengineeringstandards,theycanpoliceandregulate can theactionsoftheir members,theycanrecognizeandservicemodern economicandf iscalneeds,theycaninfluencecodes,theycanestablishcontractorqualifications,theycancreateindustry enlightment , andtheycanoperatewithprideanddignity.'