b'YOUR TOOLKIT FOR BUILDING EXCELLENCEpotential problems. The first is accuracy. Given theto customer questions, the new programs handle impressive size of AIs resources, humans are apt toinquiries in creative ways, using natural language. And place too much trust in its output. In fact, AI oftentheir answers are informed by all of the information produces many factual errors which technologiststhey have absorbed from the Internet.call hallucinations. Experts warn that everything* Advertising and marketing. Artificial intelligence generated by the new technology must be validatedcan develop complete marketing campaigns, by a human.starting with themes and moving on to story boards, Unchecked errors, of course, can damage anypromotional text, and even artwork and videos. companys reputation. But a second problem is aAn AI program can do the work of a creative director lack of empathy that is all too evident in much of theand even perform A/B testing, said Maymar. It can output that emanates from AI programs. Customersspeed up such projects dramatically, completing in and employees can be irritated when AI disrupts themaybe an hour what unaided humans might require personal, one-on-one human interactions that cantwo weeks to accomplish.create robust feelings of loyalty. Over reliance on AI* Performance reviews. AI Programs can complete can lead to a missing out of human intuition, saidthe foundational work of employee evaluations by Delaney. comparing worker achievements against company Third, no matter how smart the output from ametrics. They can also produce reports that reveal chatbot program, it remains true that an experiencedperformance trends over the years. human being can develop an affinity with customers* Project planning. Thanks to its sophisticated that can only be achieved through years of productivealgorithms, AI can create smart schedules that interactions.Someone who has operated as aanalyze the various parts of a project and identify service professional for 20 years will have vastly more knowledge and customer savvy than an AIcontinued on page: 12program that has been trained on three or four years of data, said Piyush Tripathi, lead engineer at Square. Businesses need to balance what is produced by the machine with what is produced by the human. INFinally, managers must constantly address AI activityC.in light of the companys current posture with employees and the public. Do the initiatives createdGlue Laminated by AI align with company values?Posts While AI is objective in its analysis and conclusions, it is not aware of how to assess values and why they are important, said Tripathi. A project plan may be perfect in the eyes of a robot, but a human can look at it and instantly know its not going to be acceptable to the employees or the public.Improving performanceSo where can an investment in AI return the most bang for the buck? Here are some areas of businessTime-tested in-ground preservative operations for which chatbot programs seemperformance designed to last.especially suited: Treatment applied prior to gluing for maximum penetration and protection.* Customer service. Chatbot programs that handleWaterproof, structural glue stronger than customer problems are advancing far beyondthe wood itself.the familiar, simple-minded web helpers of the past. Rather than accessing a limited database of717.866.6581information and spitting out canned responseswww.rigidply.com701 E. Linden Street, Richland PA 17087 FRAME BUILDER - VOL5 4 / 11'