b'THE OFFICIAL NFBA MAGAZINEARTIFICIAL INTELLIGENCE AND THE BOTTOM LINE MAKING CHATBOTS PAY OFFArtificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service to long range business planning. Impressive as they are, AI-generated materials must be BUSINESS MANAGEMENT checked for accuracy and for conformance with company values.Phillip M. PerryA rtificial intelligence is invading theThe benefits of AI accrue not just business world. Companies of all sizes areto large corporations. Smaller experimenting with ChatGPT and similarbusinesses are often laser focused on programs to improve their performance in suchselling, closing deals, and working areas as sales optimization, inventory management,productively with customers, said business planning, customer service, and fraudPatrick Delaney, a software engineer specializing in detection.artificial intelligence. AI is well suited to enhance Artificial intelligence is enabling a new way ofthe efficiency and potency of those very business working, communicating, and sharing informationactivities.throughout all business operations, said JakeMinding the storeMaymar, VP of Innovation at the Glimpse Group,While AI is a promising venture for most any a technology company working with generative AIenterprise, managers must ensure that unmonitored (theglimpsegroup.com). It is a new age dawningtechnology does not damage a companys operations that will extend the technological advances thator tarnish its image. Especially in these early days, began a few decades ago when the computerskepticism is as valid an attitude as enthusiasm.replaced the printing press.Managers must keep their eyes open for several 10 / FRAME BUILDER - VOL5 4'