b'BUSINESS MANAGEMENTfound that its better to show and not tell whenwomen in the roofing industry. This empowering selling a roof. He believes homeowners willspace is designed to support, uplift, and connect engage and ultimately buy the content if thewomenwhoareoftenunderrepresentedin content is relevant.the field. Members share their experiences, What Brunno, Austin and TJ have in common iscareer advice, and industry insights while also this: theyve turned the everyday grind of roofingaddressing the unique challenges they face in into a brandand in doing so, theyve given thea traditionally male-dominated trade. Together, industry a face, a voice, and a little bit of starthesegroupsillustratehowsocialmediais power. Roofing used to be something peoplereshapingprofessionalsupportsystemswatched get done. Now its something peoplefosteringasenseofsolidarityandhelping watch for fun. That shift says a lot about whereindividuals thrive in the roofing industry.the trades are headed. Social media has pulled the curtain back on In addition to the quick TikTok or Instagraman industry that was often overlookedand in reel,manyroofersarefindingvaluabledoing so, its created unlikely stars, real-world communityandsupportthroughinformalbusiness growth, and a redefined sense of pride Facebook groups dedicated to the industry.in roofing.These online spaces have become hubs forIn 2025, the roof isnt just a job siteits a stage. sharingknowledge,discussingchallenges,And the next big name in roofing? Might just be and offering encouragement among peers. Onea video away. Maybe it will even be me with my notable group is Level the Playing Field, whichhumble 922 followers on my @independentroofer centersitsconversationsaroundinsurancetiktok account!workproviding roofers with a space to navigate claims processes, share documentation tips, and advocate for fair treatment within the insurance landscape. Anotherimportantcommunityis Harness and Heels, a group created by and for'